Pablo

John Paulo Bagnas Nase, known professionally as Pablo, is a Filipino singer, rapper, songwriter, and record producer. He is the leader, main rapper, and lead vocalist of the P-pop group SB19. Pablo is the group's primary composer and writer, credited with crafting the introspective and emotionally resonant lyrics that define SB19's music. Beyond his artistic role, he serves as the President and CEO of 1Z Entertainment, the artist-led company that manages the group's creative direction and business operations. Pablo's leadership and vision have been instrumental in SB19's rise to international prominence, making him a central figure in the global P-pop movement. [edit]

Pablo grew up in Imus, Cavite, as the second of five siblings. During high school, he played point guard on his school's basketball varsity team. He pursued a Bachelor of Arts in English at the Polytechnic University of the Philippines (PUP), working as a call center agent to support himself during his senior year. After graduating, he took a job as a data analyst at a real estate company in Makati. Before joining SB19, he was part of a cover group called PHP. He initially had no desire to be in a boy group, but his passion for music and performance eventually led him to audition for ShowBT Philippines, a Korean entertainment company scouting talent for a Filipino idol group. [edit]

Pablo debuted as a member of SB19 in 2018 under the stage name Sejun. The group's breakthrough came in 2020 when they became the first Southeast Asian act nominated for a Billboard Music Award and entered the top 10 of the Billboard Social 50 chart. In 2021, Pablo changed his stage name from Sejun to Pablo, derived from his real name Paulo, and SB19 released their first EP, Pagsibol. He took on a larger role as the group's main songwriter and producer. In 2023, SB19 released their second EP, Pagtatag!, featuring the viral hit Gento, which earned covers from K-pop artists they admired. Later that year, the group secured ownership of their name and logo after leaving ShowBT. In 2024, Pablo released his debut solo single, La Luna, a track about self-discovery. In 2025, he was named Artist of the Year at the 10th Wish Music Awards, and SB19 released their third EP, Simula At Wakas, closing a trilogy and marking a new chapter under their own label. [edit]

Pablo is known as the lyrical powerhouse of SB19, bringing introspective storytelling and emotional depth to his music. His style blends hip-hop, ballad, and pop influences, with lyrics that often explore themes of self-discovery, struggle, and resilience. Media outlets describe him as quietly ambitious, deeply creative, and the force behind the group's artistic direction. Fans admire his leadership and refer to him as Pinuno. His sassy alter ego, Ate Chona, is a beloved fan reference. Pablo maintains a relatively private social media presence, focusing on professional updates and occasional personal glimpses, which adds to his mystique. [edit]

Pablo commands a distinct presence within the global pop landscape, recognized primarily for his dual role as the creative architect of SB19 and the head of their independent agency. Despite this significant influence in the P-pop sector, iFANN's Global Fame Engine has evaluated Pablo but he does not currently hold a placement in the published rankings, meaning he is not ranked within the Global Top 1,000 or any specific Top-100 scope list at this time. His audience, known universally as LUVB, operates with a high degree of organization and dedication, often coordinating massive streaming parties and funding large-scale support campaigns like birthday billboards and subway advertisements. This community has been instrumental in driving the group's international breakthroughs, including their historic Coachella debut, while also rallying around Pablo's solo ventures and personal advocacy regarding mental health.[edit]

Before becoming the leader of SB19, Pablo trained under JYP Entertainment in South Korea under the name Sejun, a period that remains the longest training stint among all group members before their official debut. He originally had no desire to join a boy group and worked as a call center agent and data analyst during his college years before joining the industry. Fans affectionately call him Ate Chona due to his sassy alter ego and Pinuno, the Filipino word for leader, reflecting his pivotal role in the group. His individual fan community is called Freezer, and he cites G-Dragon, Loonie, and Gloc-9 as key musical inspirations. Pablo also enjoys The Big Bang Theory and Smoke and Mirrors. A defining moment in his lore occurred in January 2022 when he released "La Luna," a raw exploration of his mental health struggles that resonated deeply with fans. Another legendary milestone was his appointment as CEO and President of 1Z Entertainment in late 2023 and 2025, a rare feat where he took full control of the group's business operations. Most recently, on July 17, 2026, he held his first solo concert titled "The Middle," marking his transition into a headlining solo artist.[edit]

Pablo is the second of five children, with two sisters and two brothers. His brother is Joshua Daniel Nase. He was raised in Imus, Cavite. Pablo has not publicly shared details about his parents' names or occupations. As of 2026, he is not married and has no children. He lives a relatively private personal life, focusing on his career with SB19 and 1Z Entertainment. [edit]

Pablo is a member of the P-pop group SB19, alongside Josh Cullen, Stell, Felip (Ken), and Justin. He also works closely with the team at 1Z Entertainment, the artist-led company he co-founded with the group. [edit]

Pablo has maintained a private personal life and has not publicly confirmed any romantic relationships as of 2026. He has stated in interviews that his ideal partner is someone dedicated, passionate, and understanding of the demands of the music industry. Fans consider him the most romantic member of SB19, but no credible reports of dating, engagements, or marriages exist. As of 2026, Pablo is single. [edit]

iFANN currently estimates Pablo's net worth at $1 Million as of 2026. This figure reflects his diverse income streams, which include his share of SB19's album sales, concert tours, and merchandise revenue. As the President and CEO of 1Z Entertainment, he earns from overseeing the group's music production, creative direction, and brand management. Additionally, his role as the primary composer and writer for SB19 generates substantial songwriting and production royalties from the group's extensive catalog. His solo projects, most notably the single La Luna, further contribute to his financial portfolio. Unlike Western artists, detailed financial disclosures for Filipino P-pop idols are rare, making these figures speculative based on available public information. Pablo's net worth has grown steadily since SB19's international breakthrough in 2020, driven by the group's expanding global fanbase and their successful transition to independent management in 2023.[edit]

Pablo won Artist of the Year at the 10th Wish Music Awards in 2025, recognizing his individual artistry and impact on the Philippine music scene. [edit]