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    Keshet 12
    Media

    Keshet 12

    Israel flagIsrael

    "The television of Israelis"

    Founded 2017-11-01 Tel Aviv Chief Executive, Keshet Media Group: Avi Nir
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    About

    Keshet 12 signed on at 8 p.m. on November 1, 2017, the exact moment Channel 2 signed off after 24 years. The handover was not a quiet one. Channel 2 had been a single commercial franchise shared by several producers, and regulators spent years forcing it apart into two competing general-interest channels. Keshet got the bigger half of the legacy, the prime-time entertainment formats and the news operation, and launched with it. Reshet took the rest and became Reshet 13.

    Eight years later the channel is the most-watched commercial broadcaster in Israel. Its evening news, Channel 12 News, goes head to head with the public broadcaster Kan and with Reshet 13, and its prime-time schedule mixes original drama, celebrity reality, satire, and investigative journalism. The channel broadcasts free-to-air in Hebrew and streams through mako.co.il, the Keshet-owned portal that also carries its VOD library. Satellite and cable operators carry it in both HD and SD.

    What separates Keshet 12 from a standard national network is its export arm. Keshet Media Group owns Keshet International, which sells formats and finished tapes to broadcasters and streamers worldwide, and that pipeline runs in both directions. A thriller commissioned for Israeli audiences in September 2026, The Escape, was filmed across Colombia, Georgia, and Israel and went straight onto Keshet International's MIPCOM slate. A domestic drama, Unconditional, was picked up by Apple TV. Netflix ordered Lovesick, starring Claire Danes, from the same creative ecosystem. The channel functions as a testing ground for content that can travel.

    Its physical headquarters in Tel Aviv has been news itself. In July 2026 police arrested a suspect in a rock-throwing incident targeting the building. The channel remains a commercial operation funded by advertising and by parent-group distribution revenue, and it operates as the flagship of Keshet Media Group.

    Mission

    Keshet 12 exists to hold a mass Israeli audience in Hebrew, seven nights a week, across news and entertainment. The channel's own tagline, the television of Israelis, is a positioning statement as much as a slogan: it aims to be the default general-interest channel rather than a niche or prestige outlet. That means a schedule built around live news, reality formats, and scripted drama that can compete for the same eyeballs as Kan and Reshet 13.

    The commercial mission runs alongside the editorial one. As a free-to-air advertising-funded broadcaster, Keshet 12 needs ratings, and its news division is one of the country's most-watched. The parent group's international sales arm adds a second purpose: formats and dramas developed for the Israeli market are packaged for buyers abroad, which spreads the cost of production and gives the channel a stake in the global content trade.

    History

    For 24 years, Israeli commercial television meant one channel. Channel 2 launched in 1993 and operated as a shared franchise among several content producers, with Keshet and Reshet among the biggest. Regulators eventually decided the arrangement had run its course and split the franchise into two competing general-interest channels. Keshet's successor channel, Keshet 12, went on air on November 1, 2017, the same day Channel 2 went dark. Reshet's channel became Reshet 13.

    Keshet 12 launched with the stronger half of the inheritance: the prime-time entertainment formats and the news operation that had made Channel 2 dominant. It built from there into original drama, celebrity reality, and satire, and by the mid-2020s its shows were traveling. Apple TV acquired the Channel 12 drama Unconditional, releasing a trailer in April 2026. Netflix ordered Lovesick, starring Claire Danes, the same month. In September 2026 Keshet commissioned the thriller The Escape, filmed in Colombia, Georgia, and Israel, and Keshet International took international distribution rights and put it on its MIPCOM slate. October brought a second-season renewal for the Baron Productions celebrity format Who Wants to Start?

    Not every headline has been about programming. In July 2026 police arrested a suspect in a rock-throwing incident at the Channel 12 headquarters building in Tel Aviv. In October 2026, reports that anchor Amit Segal had met with the owners of Channel 13 fueled talk of a high-profile defection. The channel's HD broadcast was noted as resuming on September 21, 2026.

    Subdivisions

    Channel 12 News

    The channel's news division, one of Israel's most-watched news operations, competing directly with the public broadcaster Kan and with Reshet 13. Led in channel promotional material by Hilik Shweiry alongside Keshet Media Group CEO Avi Nir.

    Keshet International

    The production and distribution arm of Keshet Media Group, selling formats and finished tapes worldwide. It handles international rights to Keshet 12 originals such as The Escape and presented a MIPCOM 2026 slate led by The Escape and Number One Fan.

    mako

    Keshet's digital portal and VOD home, carrying full episodes and clips from Keshet 12 series and programs, including the +12 streaming offering.

    Notable People

    Avi Nir

    Chief Executive, Keshet Media Group

    Long-serving chief executive of the parent group; appears in channel promotional material as the head of Keshet 12 alongside Channel 12 News leadership.

    Hilik Shweiry

    Channel 12 News leadership

    Associated with the leadership of Channel 12 News and featured with Avi Nir in channel promotional material.

    Yehuda Levi

    Actor

    Stars in the Keshet 12 cross-border thriller The Escape, filmed in Colombia, Georgia, and Israel.

    Amit Segal

    Anchor

    Channel 12 anchor whose October 2026 meeting with the owners of Channel 13 set off speculation about a possible departure.

    Milestones

    2017

    Keshet 12 launches on November 1 as Channel 2 signs off, splitting the old franchise into two commercial channels.

    2026

    February: Apple TV acquires the Channel 12 drama Unconditional.

    2026

    April: Apple TV releases the Unconditional trailer; Netflix orders Lovesick, starring Claire Danes.

    2026

    July: Police arrest a suspect in a rock-throwing incident at the Channel 12 headquarters.

    2026

    September 21: Keshet 12 HD broadcast noted as resuming.

    2026

    September: Keshet commissions The Escape; Keshet International sets a MIPCOM slate led by The Escape and Number One Fan.

    2026

    October: Who Wants to Start? renewed for a second season.

    2026

    October: Reports that anchor Amit Segal met with Channel 13's owners, raising speculation about a departure.

    Sources

    Organization Info

    Founded
    2017-11-01
    Headquarters
    Tel Aviv
    Country
    Israel
    Chief Executive, Keshet Media Group
    Avi Nir
    Parent
    Keshet Media Group
    Type
    Media
    Owner
    Keshet Media Group
    Broadcast
    Free-to-air, HD and SD via satellite and cable
    Streaming
    mako.co.il
    Tagline
    The television of Israelis

    Official Website

    www.mako.co.il/tv

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