Ipsos

Ipsos Group S.A. operates as a multinational market research and consulting firm with its headquarters in Paris, France. The name comes from the French acronym for Institut Public de Sondage d'Opinion Secteur, though it also references the Latin phrase ipso facto. Didier Truchot established the company in 1975 and remains Chairman of the Board today. The organization went public on Euronext Paris in July 1999 to fund its expansion.

Over the decades, Ipsos has grown through a series of acquisitions starting in 1990. The most significant purchase occurred in October 2011 when the firm bought Synovate, an acquisition that nearly doubled its size and opened doors to emerging markets. Today, Ipsos employs roughly 20,000 professionals across approximately 90 countries. These staff members track public opinion, consumer behavior, and media trends for clients ranging from governments to major corporations.

The company maintains several specialized platforms to serve different market needs. Ipsos iSay functions as a consumer panel where individuals take surveys and test products in exchange for rewards. Ipsos.digital offers fast, do-it-yourself research tools built on the company's decades of expertise. The organization also runs dedicated practices for political polling and consumer sentiment, frequently partnering with major news outlets like Reuters and the Associated Press. [edit]

Ipsos aims to deliver reliable information to foster a true understanding of Society, Markets, and People. The company positions itself as a strategic partner rather than just a data supplier, helping clients make informed decisions based on accurate insights into public opinion and consumer behavior. Its core values include Integrity, Curiosity, Collaboration, Client First, and Entrepreneurial Spirit. [edit]

Didier Truchot founded Ipsos in Paris in 1975. The company initially focused on domestic French market research before launching an international expansion strategy in 1990 through a series of acquisitions. A pivotal moment occurred in July 1999 when Ipsos listed on Euronext Paris, providing capital for further growth. The purchase of Synovate in October 2011 was the most transformative event, nearly doubling the firm's size and significantly expanding its footprint in emerging markets.

Despite rapid expansion, the company maintains a reputation for rigorous polling methodology. It often collaborates with major news organizations to deliver data on public opinion and consumer behavior. Recent corporate developments indicate a focus on capital management and strategic acceleration; in September 2026, the company announced share buybacks and updates to its Horizons strategy aimed at accelerating organic growth. [edit]