hepsiburada.com

Hepsiburada.com, whose name translates from Turkish as "everything is here," has been a cornerstone of online retail in Turkey since its launch in 2000. Founded in Istanbul, the company quickly established itself as the country's first major e-commerce platform, paving the way for a digital shopping culture that was still in its infancy. Headquartered in the Şişli district of Istanbul, with a sprawling operations center in Gebze, Kocaeli, Hepsiburada grew from a modest online bookstore into a retail giant that now spans 32 product categories, from electronics and fashion to home goods, stationery, and office supplies.

Over the years, Hepsiburada has become synonymous with online shopping in Turkey, weathering economic shifts and fierce competition from international players like Amazon and local rivals such as Trendyol. Its resilience and adaptability have made it a household name, not just for urban shoppers but for millions across the country. While it started as a pioneer, it has evolved into a full-fledged marketplace, hosting third-party sellers and offering services like fast delivery and buy-now-pay-later options. The platform's scale is impressive: it reportedly processes millions of orders annually, and its gross merchandise volume (GMV) has reached billions of dollars, reflecting its central role in Turkey's e-commerce landscape.

Today, Hepsiburada is not just a website; it's an ecosystem that includes logistics, fintech, and even a loyalty program. Its journey from a startup to a publicly traded company on the Nasdaq (in 2021) underscores its significance. While it faces ongoing challenges, including currency volatility and intense competition, Hepsiburada remains a key player, constantly innovating to keep that "everything is here" promise alive. [edit]

Hepsiburada's mission is to provide a comprehensive online shopping experience for Turkish consumers, offering a vast selection of products across dozens of categories, free delivery options, and a seamless marketplace for third-party sellers. The company aims to be the go-to platform for everything a customer might need, from electronics to groceries, while also building an ecosystem that includes logistics, fintech, and loyalty programs to enhance convenience and value. [edit]

Hepsiburada started in 2000 as an online bookstore, a modest beginning for what would become Turkey's largest e-commerce platform. The founders saw the potential of the internet early, and the company quickly expanded its product range. By the mid-2000s, it had become a general retailer, selling electronics, fashion, and home goods. The platform's growth accelerated as internet penetration and smartphone adoption increased in Turkey, and it launched its marketplace model, allowing third-party sellers to reach millions of customers.

A significant milestone came in 2021, when Hepsiburada went public on the Nasdaq under the ticker HEPS, raising capital to fuel further expansion. The company has since invested heavily in logistics infrastructure, including its own delivery network, and in fintech services such as buy-now-pay-later. In June 2026, the company completed a planned CEO transition, with Ender Özgün taking over the top role on July 1, 2026, following a structured succession plan.

Throughout its history, Hepsiburada has faced challenges, including economic volatility and intense competition, but it has consistently adapted. Its ability to innovate, from introducing loyalty programs to building a robust delivery network, has helped it maintain its position as a market leader. [edit]