Last updated
    Folha de S. Paulo
    Media

    Folha de S. Paulo

    Brazil flagBrazil

    "Independent journalism for a democratic Brazil"

    Founded February 19, 1921 São Paulo Editor-in-Chief: Sérgio Dávila
    Community

    About

    Founded on February 19, 1921, as Folha da Noite, this São Paulo-based newspaper evolved into the flagship publication of Grupo Folha and one of Latin America's most respected news outlets. Octávio Guedes de Almeida established the paper to provide a modern, independent voice in Brazilian media, quickly transitioning from an evening edition to a morning broadsheet that would define public discourse for over a century.

    The organization operates with a strict commitment to factual rigor and editorial independence, often taking critical stances toward government actions and defending press freedom against authoritarian pressures. Former editor Sérgio Dávila famously described their approach as "journalism for people with heart problems," emphasizing the need to report difficult truths without flinching even when facing political turbulence or social controversy.

    Beyond print, Grupo Folha manages a diverse ecosystem including the UOL internet portal, the Datafolha polling institute, and Publifolha publishing house. This structure allows Folha de S. Paulo to reach millions of Brazilians through digital subscriptions, mobile platforms, and real-time updates while maintaining its traditional journalistic standards. Recent coverage includes major national events such as the 2026 presidential election runoff projections and Supreme Court rulings on fake news.

    Mission

    To deliver independent, rigorous journalism that upholds democratic values and informs the Brazilian public with accuracy and integrity. The organization prioritizes investigative reporting and fact-checking to hold power accountable while navigating complex political landscapes without compromising editorial freedom.

    History

    The newspaper began operations under the name Folha da Noite before rebranding to Folha de S.Paulo shortly after its founding. It transformed from a modest evening publication into a morning broadsheet that became central to Brazilian public life. Over the decades, it played pivotal roles in the country's redemocratization during the 1980s and covered high-profile impeachment processes involving presidents Fernando Collor and Dilma Rousseff.

    The organization expanded significantly in the late 20th century by launching UOL, which brought its content to the digital age. This move allowed Folha to maintain relevance as readers shifted from print to online platforms. In recent years, the newspaper has faced challenges related to misinformation and political polarization, yet it continues to serve as a trusted source for scholars, policymakers, and the general public.

    Subdivisions

    UOL

    A leading Brazilian internet portal hosting Folha's digital content and providing comprehensive online services.

    Datafolha

    A prominent polling institute that conducts regular opinion surveys shaping national political analysis.

    Publifolha

    The publishing arm responsible for producing books and special editions based on the newspaper's investigative work.

    Notable People

    Octávio Guedes de Almeida

    Founder · 1921-1940s

    Established the newspaper as an independent voice in Brazilian journalism.

    Sérgio Dávila

    Editor-in-Chief · 2010-2026

    Championed editorial independence during politically turbulent times and defined the paper's modern philosophy.

    Milestones

    1921

    Founded as Folha da Noite by Octávio Guedes de Almeida

    1921

    Rebranded to Folha de S.Paulo and transitioned to morning publication

    1980s

    Played key role in Brazil's redemocratization process

    1990s

    Launched UOL portal to expand digital presence

    2016

    Covered impeachment proceedings of President Dilma Rousseff

    2026

    Projected presidential election runoff between Flávio Bolsonaro and Lula via Datafolha

    Sources

    Organization Info

    Founded
    February 19, 1921
    Headquarters
    São Paulo
    Country
    Brazil
    Editor-in-Chief
    Sérgio Dávila
    Parent
    Grupo Folha
    Type
    Media

    Official Website

    www.folha.com.br/

    Join the community

    fans discussing