OMG

NewJeans released their sophomore single album OMG on January 2, 2023, under ADOR and Geffen Records. The project arrived just two weeks after the surprise digital drop of "Ditto" and "Hype Boy," maintaining the momentum from their debut mini-album. Creative director Min Hee-jin guided the production to blend Y2K nostalgia with modern R&B and pop elements.

The four-track release features a total runtime of roughly 13 minutes and 30 seconds. The title track explores youthful confusion through simple melodies while avoiding complex metaphors. Critics noted how this minimalist approach allowed the group to stand out in a crowded market filled with high-energy trends.

Viral choreography on TikTok drove significant engagement for the tracks. This strategy helped the album reach number one on the Billboard World Digital Song Sales chart shortly after its release. [edit]