Olcay Gulsen

Olcay Gülşen is a Dutch fashion designer, entrepreneur, and television presenter who rose to international fame as the creative force behind the punk-inspired label SuperTrash. Born in Waalwijk to Turkish parents, she carved out a unique space in the global fashion industry by blending rebellious street graphics with high-end luxury fabrics. Her work has been worn by A-list celebrities like Kylie Jenner and Julianne Hough, cementing her status as a key figure in modern Dutch style.

Today, she operates as a multifaceted media personality and business owner. After navigating the bankruptcy of her original fashion house, she successfully pivoted to launch Original Great Beauty (OGB), a vegan skincare line. She also hosts digital content series focusing on beauty and travel while serving as an ambassador for UN Women, using her platform to advocate for gender equality. [edit]

Gülşen grew up in Waalwijk, a town in the southern Netherlands, within a multicultural household that exposed her to diverse influences early on. While specific details about her primary schooling remain private, her professional trajectory reveals a pragmatic foundation before she entered the creative arts. She initially pursued a career in corporate management, founding a human resource management company around 2007. This period provided her with crucial operational experience and an understanding of business logistics that would later prove essential for running her own labels.

The shift from HR management to fashion design was not immediate but evolved through her growing interest in visual culture and textiles. She began experimenting with designs that challenged the conventional norms of the time, mixing edgy aesthetics with quality materials. By 2009, she felt ready to launch her own vision, establishing SuperTrash in Amsterdam. The brand was born out of a desire to create something distinct that bridged the gap between underground punk culture and mainstream luxury, setting the stage for her rapid ascent into the fashion spotlight. [edit]

The launch of SuperTrash in 2009 marked the beginning of her most visible chapter. The brand quickly gained traction for its bold aesthetic, merging punk-chic graphics with expensive fabrics. In 2012, she took a significant step by debuting the European line in downtown New York City, expanding her reach into the lucrative US market. This expansion was followed by a surge in celebrity endorsements; by 2014, stars like Julianne Hough and Sophia Bush were wearing her designs at high-profile events such as the Billboard Music Awards and the Heineken US Open Kick Off Party.

Her influence peaked in the mid-2010s when major icons like Kendall Jenner and Gigi Hadid showcased her pieces in publications like Teen Vogue. However, the fashion landscape shifted, and financial pressures mounted. In February 2018, Gülşen announced her resignation as CEO of SuperTrash. Just one month later, the brand filed for bankruptcy due to insolvency. Rather than stepping away entirely, she reinvented herself by launching Original Great Beauty (OGB) in 2020. This new venture focused on performance-oriented, vegan, and cruelty-free products, allowing her to maintain her presence in the lifestyle sector while advocating for ethical standards in the beauty industry. [edit]

Gülşen projects an image of resilience and reinvention, having navigated the collapse of a major fashion house to build a new empire in beauty. Her personal style is distinctive and edgy, often reflecting the rebellious roots of her first brand. She is perceived as a holistic lifestyle influencer who seamlessly blends fashion, beauty, and activism. Her media presence is characterized by a direct, engaging voice, particularly in her video content where she discusses everything from skincare secrets to business struggles. As a UN Women ambassador, she has cultivated a reputation as a serious advocate for gender equality within the fashion and beauty industries. [edit]

iFANN's Global Fame Engine evaluated Olcay Gülşen in September 2026, but she does not currently hold a placement in the published rankings such as the Global Top 1,000 or any scope-specific top lists. Her recognition remains strong within niche circles rather than the general global populace. Her fanbase consists primarily of fashion enthusiasts, beauty consumers, and followers of Dutch celebrity culture. There is no officially recognized fandom name for her following; interactions typically center around her product launches, beauty tips, and travel vlogs rather than organized campaigns or rituals. Fans appreciate her transparency about business challenges and her commitment to ethical production. [edit]

She is widely known in the industry by her initials, OJ Gulsen, which serves as a shorthand for her personal brand identity. One of the most defining moments in her career lore involves the dramatic rise and fall of SuperTrash; the brand's adoption by the Kardashian-Jenner clan created a 'must-have' status that vanished overnight with the 2018 bankruptcy filing. Despite the commercial setback, her transition to the beauty sector is now viewed as a successful second act in the Dutch entrepreneurial community. She is a dedicated advocate for animal welfare, ensuring every product under her OGB brand is 100% vegan and cruelty-free. Additionally, she frequently travels to South Korea to document skincare routines and business insights for her YouTube audience, sharing her experiences with K-pop culture. [edit]

Gülşen comes from a Turkish family living in the Netherlands, a background that informs her cross-cultural perspective. She is married to Ruud de Wild, a prominent Dutch radio and television personality. The couple tied the knot in a private ceremony and have maintained a relatively low profile regarding their personal life compared to their public careers. As of 2026, they remain married and there are no public reports of separation or divorce. They do not have any children together, though Gülşen often shares glimpses of her home life and family values through her social media channels. [edit]

Ruud de Wild, Kylie Jenner, Kendall Jenner, Gigi Hadid, Julianne Hough, Sophia Bush. [edit]

Olcay Gülşen's romantic life has remained largely private, with her marriage to Ruud de Wild being the most significant relationship documented. De Wild is a well-known Dutch radio and television host, and the couple married in a private ceremony, though the exact date has never been publicly disclosed. Their union has been characterized by mutual support of their respective careers in media and business. As of 2026, there are no credible reports indicating a separation or divorce, and they continue to be married. Prior to this marriage, Gülşen kept her dating history out of the public eye, with no verified high-profile relationships reported in credible media sources. The couple has chosen to keep their domestic life away from the spotlight, focusing on their professional endeavors and shared values. [edit]

iFANN currently estimates Olcay Gülşen's net worth at approximately $5 million as of 2026. This valuation reflects her recovery from the financial instability that led to the bankruptcy of SuperTrash in 2018. Her wealth is now derived primarily from her ownership stake in Original Great Beauty (OGB), a successful vegan skincare brand launched in 2020. Additional income streams include her media contracts, YouTube content creation, and real estate holdings in the Netherlands. While specific figures for recent years vary across financial outlets, her pivot to the beauty sector has stabilized her financial standing and allowed for steady growth in her personal assets. [edit]