Olay

Chemist Graham Wulff and his wife Marjorie Joyner created the first version of this moisturizer in 1952 to help soldiers heal from burns during World War II. The product launched commercially as Oil of Olay that same year, relying on lanolin to soothe dry skin before evolving into a science-driven skincare powerhouse. Procter & Gamble acquired the brand shortly after its debut and has guided it through decades of reformulation.

The company now operates out of Cincinnati, Ohio, where P&G manages global strategy for over 150 countries. Their marketing philosophy centers on inclusivity rather than fear, promoting the idea that aging brings experience and style. This approach supports lines like Total Effects and Regenerist, which feature key ingredients such as niacinamide and peptides.

Recent moves show the brand continuing to innovate with accessible anti-aging solutions. In late August 2026, they announced Kelly Rowland as their new Global Brand Ambassador to highlight the Super Collection. Around the same time, the team released a Starter Night Repairing Lotion for retinol beginners and updated their Repair Serum Body Wash collection. [edit]