New Trick

Rosé released New Trick as a standalone single on September 17, 2026. The track arrived through her own label, The Black Label, in partnership with Atlantic Records. This independent release marked a shift from her previous solo work which typically launched alongside album cycles. Instead of waiting for a full project, she used this moment to showcase an evolution in her sound and artistic direction.

The song leans into high-energy pop-rock, a distinct departure from the softer balladry found in earlier hits like On the Ground. Rosé co-wrote the track with Amy Allen and Andrew Wells, who also handled production duties. Lyrically, the song focuses on resilience and heartbreak, telling the story of someone refusing to be manipulated or hurt again after past emotional traps.

A major component of the launch was the music video directed by Dave Meyers. Filmed entirely on the iPhone 18 Pro, the visual served as a centerpiece for Apple's "Shot on iPhone" campaign. The video portrays Rosé in a rock star persona and dropped simultaneously with the audio at 7 p.m. ET on September 17, 2026. Critics noted the technical achievement of the smartphone filming while praising the empowering message behind the catchy anthem. [edit]