About This Song
Rosé steps out from her group duties to release New Trick, a solo single that blends her signature vocal texture with polished pop production. The track arrived on September 17, 2026, distributed through The Black Label and Atlantic Records as a standalone effort rather than part of an album cycle. Written by Rosé alongside Amy Allen and Andrew Wells, the song marks another chapter in her expanding catalog of personal work.
Unlike her previous solo releases which were part of album cycles, this song was launched as an independent effort to mark a new chapter in her artistic evolution. Musically, the genre is identified as pop-rock, characterized by a high-energy sound that departs from the softer ballad style of some of her earlier work. Lyrically, the song explores themes of resilience during heartbreak, depicting a narrative where the protagonist refuses to be manipulated or hurt again.
A major highlight of the release is the accompanying music video, directed by Dave Meyers. Filmed entirely on the iPhone 18 Pro, the video aligns with Apple's marketing strategy and features Rosé in a rock star persona. The visual component was released simultaneously with the audio track on September 17, 2026, at 7 p.m. ET. As of the reporting date in mid-September 2026, the video had garnered significant attention, with outlets describing it as a high-energy debut that showcases the artist's versatility.
Music Videos
Credits
Songwriters
Rosé, Amy Allen, Andrew Wells
Keywords
Sources
Song Info
- Artist
- Rosé
- Released
- September 17, 2026
- Label
- The Black Label / Atlantic Records
- Campaign
- Apple Shot on iPhone (iPhone 18 Pro)
- Music Video Director
- Dave Meyers
- Video Format
- Filmed entirely on iPhone 18 Pro
- Release Time
- 7 p.m. ET
- Collaborator
- Amy Allen (Olivia Rodrigo hitmaker)
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