Natalia Barulich

Natalia Barulich is an American model and social media personality. She built her career through high-fashion editorial work and commercial campaigns, landing covers on magazines like Maxim and L'Officiel. A defining moment came in 2017 when she appeared in Maluma's music video for "Felices los 4," which catapulted her into the public eye. Today, she commands a strong Instagram following of over 3 million, where she posts lifestyle, fashion, and travel content. Her blend of glamour and relatability keeps her a sought-after name in modeling and brand partnerships.[edit]

Barulich was born in California to a Croatian father and a Cuban mother, growing up in a bilingual household. She entered the pageant world early, competing in the Miss California USA pageant in 2012. That experience gave her confidence and exposure, leading to her first modeling jobs. Her earliest paid gig was with the clothing retailer Guess, a classic launchpad for many models. She also worked smaller regional shoots and built her portfolio before the breakthrough that came with Maluma's video.[edit]

In 2017, Barulich was cast in Maluma's music video for "Felices los 4." The video went viral, racking up hundreds of millions of views on YouTube and making her an instant internet sensation. She leveraged that visibility into magazine covers: she appeared on the cover of Maxim's Hot 100 issue and later L'Officiel. She continued modeling for brands like Revolve and collaborated with photographers in Miami and Los Angeles. Her social media following grew rapidly, opening doors for sponsored content and ambassador deals. As of 2026, she remains active in modeling and digital influencing.[edit]

Barulich projects a polished, aspirational image that blends high-fashion elegance with beachy California vibes. Her Instagram feed is a mix of bikini shots, designer outfits, and travel diaries, often shot in warm, sunlit tones. Media coverage tends to focus on her looks and her high-profile relationships, but she has also been praised for her work ethic. Fans appreciate her down-to-earth personality in Stories and Q&As. She does not have an official fandom name, but her followers often call themselves "Team Natalia."[edit]

Natalia Barulich has carved a distinct path from high-fashion editorial covers to the spotlight of global pop culture, though her fame trajectory differs from that of a traditional chart-topping artist. While she commands a loyal following through her modeling work and DJ sets, iFANN data as of August 2026 indicates that comprehensive ranking metrics have not yet been gathered for her specific placement in the global hierarchy. This absence of a calculated rank reflects her status as a multifaceted personality whose influence spans fashion, music production, and social media rather than a single dominant metric like album sales or streaming numbers. Her public image is defined by a blend of aspirational glamour and relatable travel content, keeping her relevant across platforms without the need for a formalized fanbase structure. Unlike pop stars who rely on organized campaigns or ritualistic birthday tributes, Natalia's audience engages primarily through her lifestyle updates and professional milestones. The lack of an official fandom name underscores this organic connection; her supporters are simply fans of her aesthetic and career evolution rather than members of a mobilized group with specific chants or rituals. While some celebrities generate folklore through viral performance moments or crowd hysteria, Natalia's narrative remains grounded in verified career achievements and high-profile relationships. Her work as a DJ under the moniker "Natalia" and her appearances alongside major figures like Maluma have cemented her place in contemporary celebrity culture, even if she does not currently hold a numbered position in the iFANN rankings. The focus remains on her versatility and the authentic way she shares her life, proving that enduring fame does not always require a structured legend or a ranked statistic.[edit]

A self-described foodie, Natalia frequently explores new cuisines whenever she travels, often sharing these culinary adventures with her followers. She loves spending time with Lola, her beloved dog, who appears regularly in her social media channels. Before launching her modeling career, she competed against Natalie Pack in the 2012 Miss California USA pageant. Her fluency in Spanish has allowed her to connect deeply with Latin American audiences throughout her career. A dedicated yoga practitioner, she credits the discipline for keeping her grounded amidst a busy schedule. The Maldives stands out as her favorite travel destination. Beyond modeling, she has ventured into music as a DJ and producer under the moniker "Natalia" and was half of the DJ duo "Natalia & Esther," performing across North and South America. One of the most widely retold stories involving Natalia is her two-year relationship with Colombian singer Maluma. They met on the set of his music video "Felices los 4." The couple shared significant milestones, including getting matching tattoos together and adopting a Pomeranian puppy named Julieta. Following their split in late October 2019, she publicly described the relationship as toxic in June 2020. More recently, in May 2026, she filed a lawsuit alleging a $2.1 million theft at her Los Angeles apartment, a verified legal event reported by major outlets.[edit]

Barulich's father is Croatian and her mother is Cuban. She has a younger brother named Nicolas. She is close to her family and often posts about them on social media. She currently lives in Los Angeles with her dog Lola. She has said in interviews that her mother's Cuban cooking is her favorite comfort food.[edit]

Barulich is most associated with Colombian singer Maluma, whom she dated from 2017 to 2019 and starred in his music video. She also dated Brazilian footballer Neymar Jr. in 2019. She competed in the same pageant as model Natalie Pack.[edit]

Barulich's first high-profile relationship was with Colombian singer Maluma. They began dating in 2017 after meeting on the set of his "Felices los 4" video. The couple was together for about two years before splitting in 2019. Later that year, she was linked to Brazilian footballer Neymar Jr. Their relationship was public but short-lived, ending after a few months. As of 2026, Barulich is reportedly single and focused on her career. She has not been publicly linked to anyone since Neymar.[edit]

Per iFANN's editorial analysis, Natalia Barulich's net worth is estimated at $4 Million as of 2026. Her primary income streams include lucrative modeling contracts with brands like Guess and Revolve, alongside magazine covers and editorial shoots. She also generates significant revenue from sponsored Instagram posts, which command thousands of dollars per placement given her three million followers. Early career boosts came from music video appearances, such as the project with Maluma, which increased her visibility and subsequent earning power. She has not publicly disclosed any major investments or business ventures, so her wealth remains largely derived from her modeling and social media career.[edit]