nailed by dache

Dachesca Payano, known to her fans as Nailed by Dache, is an American nail technician and content creator who has turned her craft into a thriving online brand. With over 750,000 subscribers on her YouTube channel and a growing presence across Instagram and TikTok, she's become a go-to voice for aspiring nail techs and nail art lovers alike.

Her content blends practical tutorials with raw, unfiltered vlogs that show the real hustle behind running a nail business while being a college student. She's known for her straightforward advice on the business side of nails, from pricing to client management, and for her signature style of “luxury nails & unfiltered vibes” that resonates with a young, ambitious audience.

Beyond her online persona, Payano operates her own salon in Port Chester, New York, where she services clients from Westchester and NYC. She's currently building her brand as both a working technician and an educator, helping others break into the industry with the same transparency that made her own channel take off. [edit]

Dachesca Payano grew up in Westchester County, New York, where she developed an early interest in nail art. As a teenager, she started practicing on friends and family, honing the skills that would later become her career. She balanced high school with a growing passion for nails, often posting her work on social media to build a portfolio.

In April 2024, Payano launched her YouTube channel, NailedbyDache, with a debut video titled “a *busy* day in my life as a teen nail tech | come work with me.” That first vlog set the tone for her content style: raw, honest, and full of behind-the-scenes looks at her daily routine as a student and nail technician. She was still in college at the time, juggling coursework with her fledgling business.

Her early videos focused on documenting her life, but she quickly realized there was a hunger for educational content. She began sharing tutorials on nail art techniques and, more importantly, practical advice on how to run a nail business. This combination of personal vlogs and professional guidance helped her stand out in a crowded niche, laying the groundwork for the rapid growth that followed. [edit]

Payano's breakthrough came in May 2025 when her video “things i don't charge for as a nail tech” exploded, racking up over 9 million views within a month. That single video catapulted her channel into the spotlight, attracting a wave of new subscribers and establishing her as a trusted voice on the business side of nails.

By late 2025, her YouTube channel had surpassed 750,000 subscribers, a remarkable feat for a creator who had only been posting for about a year and a half. She continued to produce vlogs that showcased her demanding schedule, including one where she balanced 12 clients in a week while still creating content, and another that detailed a realistic week with 11 clients. She even took on 16 clients in a single five-day stretch, demonstrating the intense workload behind her success.

Alongside her online growth, Payano opened her own nail salon, Nailed By Dache, in Port Chester, New York. The salon serves clients from both Westchester and NYC, cementing her status as a working professional, not just an influencer. As of 2026, she continues to expand her brand, teaching aspiring nail techs how to master their craft, grow their online presence, and secure bookings, while still maintaining an active client list at her studio. [edit]

Payano's public persona is built on authenticity and a no-BS attitude. Her Instagram bio reads “where luxury nails meet unfiltered vibes,” a tagline that perfectly captures her brand. She positions herself as both a high-end nail artist and a relatable young woman navigating the demands of work and school.

Her content style is raw and conversational, often filming in her salon or while commuting, giving viewers a sense of being right there with her. She's become a mentor figure for aspiring nail techs, offering practical advice on booking, pricing, and client management, all delivered with a down-to-earth tone that resonates with her audience.

Fans connect with her because she doesn't sugarcoat the realities of the trade. She shows the late nights, the difficult clients, and the sheer physical toll of the job, while also celebrating the wins. This blend of professionalism and vulnerability has earned her a loyal following that trusts her recommendations and insights. [edit]

Dachesca Payano, known globally as Nailed by Dache, has cultivated a massive following of over 750,000 subscribers on YouTube and nearly 210,000 followers on Instagram who tune in for her signature blend of luxury nail artistry and unfiltered business advice. Unlike artists with organized cult followings or dedicated fan clubs, her audience consists primarily of aspiring technicians and beauty enthusiasts seeking practical education on running a salon while balancing college. There is no formal name for this community, nor are there documented rituals, campaigns, or collective projects that define them; the connection remains a direct creator-to-follower dynamic focused on technical mastery and authentic vlogging. Despite her rapid growth into a recognized brand with physical locations in Port Chester and White Plains, she operates without the mythological status often seen in entertainment circles. iFANN has evaluated her current standing in the global landscape. She does not currently hold a placement in the published rankings (Global Top 1,000 or a Top-100 scope list). This placement reflects her significant digital footprint and commercial success rather than traditional celebrity metrics. The data indicates she does not hold a specific rank within the Global Top 1,000 or any specialized Top-100 scope list at this time. Her influence is measured by the steady engagement of her niche audience and the expansion of her educational content rather than viral folklore or legendary public incidents.[edit]

Payano's unique real name, Dachesca, serves as the proud centerpiece of her personal brand. She joined Linktree in February 2024 to streamline traffic across her social platforms. Her content frequently exposes the less glamorous realities of the industry, including a viral moment where she discussed services she does not charge for. Fans appreciate her candid approach to client relationships and the necessity of setting boundaries. In October 2024, she introduced her dog to viewers during a Day in the Life video, offering a rare glimpse into her home life alongside her professional hustle. Despite her rapid rise to prominence, she maintains a grounded perspective, openly sharing the challenges of juggling full-time schooling, content creation, and a busy client book.[edit]

Payano was born Dachesca Payano, and while she keeps much of her family life private, she has shared glimpses of her home environment through her vlogs. In October 2024, she introduced her dog in a “Day in the Life” video, giving fans a look at her furry companion. She's a college student, which suggests she still balances her studies with her growing business, though she hasn't publicly detailed her living situation or family members beyond that. [edit]

Payano is often mentioned alongside Nails By Jema, another popular YouTuber known for nail art content. Both creators have carved out niches in the nail community, but Payano's focus on the business side of the industry sets her apart. She's also part of a broader wave of young nail techs using social media to build their brands, and she's frequently cited as an inspiration for others looking to enter the field. [edit]

As of 2026, there is no public information about Nailed by Dache's dating life. She has kept her romantic relationships private, focusing her public content on her career and daily life. Fans have speculated about her relationship status, but she hasn't confirmed any partnerships, so it remains unknown. [edit]

As of 2026, iFANN currently estimates Nailed by Dache's net worth at $250 Thousand. This figure reflects her earnings from multiple revenue streams, including YouTube ad revenue, brand sponsorships, and her own nail salon in Port Chester, New York. Her YouTube channel, with over 750,000 subscribers, generates income through ads, with popular videos like things i don't charge for as a nail tech bringing in significant views. She also earns from sponsored content on Instagram and TikTok, where she promotes nail products and tools to her engaged audience. The salon, Nailed By Dache, provides a steady income from client services, and her growing reputation allows her to charge premium rates. With her continued expansion into educational content and potential product lines, her financial trajectory points upward.[edit]