Nadeshot

Matthew Haag, better known as Nadeshot, is an American content creator, businessman, and former professional Call of Duty player. He rose to prominence as the captain of OpTic Gaming, leading the team during the 2014 Call of Duty: Ghosts season and the 2014-2015 Advanced Warfare season. His competitive career highlights include winning gold at the MLG X Games 2014 and the Call of Duty XP World Championship in 2011. He also took home Best Esports Player at The Game Awards 2014.

After retiring from professional play, Nadeshot founded 100 Thieves, a gaming and lifestyle organization that grew into a major esports brand. He served as CEO until stepping down in 2023. His YouTube channel has amassed over 3.2 million subscribers, and he remains a prominent figure in the gaming community. Nadeshot's journey from pro player to entrepreneur has made him one of the most recognizable faces in esports. [edit]

Matthew Haag was born on August 3, 1992, in Palos Hills, Illinois, a Chicago suburb. He started playing Call of Duty at age 13, quickly developing a competitive edge. At 16, he turned professional when the original Modern Warfare was released. To keep him grounded, his mother pushed him to get a job at McDonald's when he was 15, a job he held before his gaming career took off.

He graduated from Amos Alonzo Stagg High School in 2010 and completed a two-year business studies course at Moraine Valley Community College. In June 2010, he joined OpTic Gaming, marking the start of his professional career. His early years were marked by a dedication to the game, often spending countless hours practicing and competing in online tournaments. [edit]

Nadeshot's breakthrough came as the captain of OpTic Gaming. In 2011, he won the Call of Duty XP World Championship, a major early milestone. His leadership during the 2014 Call of Duty: Ghosts season and the 2014-2015 Advanced Warfare season solidified his reputation. He played an objective support role, often sacrificing personal stats for team success.

In 2014, he won a gold medal at the MLG X Games and was named Best Esports Player at The Game Awards. After retiring from professional play in 2015, he founded 100 Thieves in 2017. The organization expanded into multiple esports titles and lifestyle apparel. In 2020, he announced the creation of the Los Angeles Thieves, a Call of Duty League team. He stepped down as CEO in 2023 but remains involved as co-owner. [edit]

Nadeshot is known for his charismatic and approachable personality. He built a loyal fanbase through his authentic content, often sharing behind-the-scenes looks at his life and business. His style blends casual gaming culture with entrepreneurial ambition, making him a relatable figure. Fans appreciate his transparency about the ups and downs of his career, from early struggles to building 100 Thieves. [edit]

The community surrounding Matthew Haag has evolved into a distinct ecosystem defined less by a singular moniker and more by its deep integration with the 100 Thieves brand identity. Fans, often simply called 100T supporters, engage through a shared philosophy of the gamer lifestyle, mobilizing around merchandise drops and exclusive events rather than a traditional grassroots club structure. This collective energy was notably channeled through campaigns like The Juice, which transformed Nadeshot's personal narrative into a rallying cry for gamers pursuing their dreams. While interactions remain vibrant on Twitch and YouTube, the relationship has occasionally faced volatility during high-stakes business moments, such as recent discussions regarding corporate restructuring or viral content clashes that tested the boundaries of fan loyalty. Despite this dynamic tension, the audience remains a powerful force in driving cultural relevance for the organization. Per iFANN's August 2026 evaluation, Nadeshot is currently EVALUATED_UNRANKED, holding no placement in the published Global Top 1,000 or scope lists. This status reflects an audience that is massive and culturally significant but does not yet register within the specific numerical thresholds of the current global fame rankings.[edit]

Matthew Haag's nickname is a clever play on 'headshot,' swapping the 'h' for 'nade' to reference grenades from his early gaming days. Before his rise, he worked at McDonald's, an experience he credits for instilling a strong work ethic. His professional career includes sponsorship deals with Red Bull, Astro Gaming, and Scuf Gaming, alongside a YouTube library exceeding 270 hours of content. In 2024, he appeared at rank #14,605 on Famous Birthdays' popularity list. Beyond these facts, his legacy is built on the OpTic Gaming Dynasty, where he captained the team to eight major Call of Duty championships, cementing a reputation for clutch leadership that fans still revere. A defining moment in modern lore occurred in December 2025 during a match of Arc Raiders, where a heated clash with streamer Ninja led to the viral line, "You just don't know," reinforcing his image as someone who stands his ground. Additionally, his early adoption of social monetization saw him listed among top earners on Friend.tech by August 2023, highlighting his foresight in financial strategy. These stories blend verified achievements with the folklore of a pioneer who successfully pivoted from elite competition to mainstream entrepreneurship.[edit]

Nadeshot's parents are Jeff and Christina Haag. His mother passed away in 2012, a loss that deeply affected him. He has a brother, Kevin, and a sister, Sarah. In 2023, he married Haley Hey, and the couple has two children. Nadeshot often shares glimpses of his family life on social media, showing a balance between his business and personal worlds. [edit]

Nadeshot is closely associated with OpTic Gaming, where he spent his prime competitive years. He founded 100 Thieves, building it into a major esports brand. His wife, Haley Hey, and his parents, Jeff and Christina Haag, are also part of his story. His siblings, Kevin and Sarah, have been supportive figures. [edit]

Nadeshot married Haley Hey in 2023. The couple has two children together. Before his marriage, Nadeshot kept his personal life relatively private, with few public relationships documented. His focus on his career and business often took precedence. As of 2026, Nadeshot is married to Haley Hey, and they continue to build their family life. [edit]

Per iFANN's editorial analysis, Nadeshot's net worth is estimated at $12 Million as of 2026. This figure aggregates revenue from his foundational years in professional Call of Duty, his extensive content creation on YouTube and Twitch, and the substantial growth of his entrepreneurial ventures with 100 Thieves. The organization has secured major sponsorships and investments, significantly bolstering his financial portfolio beyond his initial gaming earnings. Brand partnerships, including former agreements with Red Bull and Scuf Gaming, have contributed steadily to his income over the years. As 100 Thieves expanded into a multi-faceted company, his business acumen turned gaming fame into a lasting enterprise. Although he stepped down as CEO in 2023, his co-ownership stake continues to generate value. His YouTube channel, boasting over 3.2 million subscribers, provides ongoing ad revenue and sponsorship opportunities that complement his broader business interests.[edit]

Nadeshot has won several prestigious esports awards, including the Call of Duty XP World Championship in 2011 and a gold medal at the MLG X Games in 2014. He was also named Best Esports Player at The Game Awards 2014. Additionally, he has won six major tournaments throughout his career. [edit]