My Pillow

My Pillow, Inc. is an American company known for its distinctive foam pillows, founded in 2004 by Mike Lindell in Chaska, Minnesota. Lindell, who had previously struggled with addiction, invented the brand's signature open-cell, interlocking poly-foam pillow. The key innovation was its adjustable fill, allowing users to customize the loft and firmness, a feature heavily promoted through infomercials that became the backbone of the company's rapid expansion.

By 2017, My Pillow had grown significantly, employing 1,500 people and selling over 41 million pillows. However, the company's trajectory has been marked by considerable controversy. Founder Mike Lindell's outspoken political activism, including his promotion of unsubstantiated claims about the 2020 election, has drawn significant attention and criticism. This, coupled with marketing practices, led to legal challenges such as a class-action lawsuit regarding its promotions and fines for deceptive advertising. A notable lawsuit came from Smartmatic in 2022, alleging false claims about its voting machines were used to drive sales.

In August 2026, Mike Lindell announced his departure as CEO, a role he held for 22 years, to dedicate his full attention to his campaign for governor of Minnesota. He also indicated he would no longer be the majority owner. Despite these shifts and ongoing public scrutiny, My Pillow continues to operate as a recognizable brand in the home goods sector. [edit]