Most Valuable Promotions

Most Valuable Promotions launched in August 2021 as a joint venture between internet personality Jake Paul and veteran boxing promoter Nakisa Bidarian. Based in San Juan, Puerto Rico, the organization quickly carved out a niche by blending influencer-driven marketing with traditional high-stakes boxing and mixed martial arts production. Their approach targets a younger demographic while attempting to modernize the industry's treatment of athletes.

The company gained immediate traction by co-promoting the historic Amanda Serrano vs. Katie Taylor bout at Madison Square Garden in 2022. That event became the most-viewed women's boxing match in U.S. history, proving MVP could deliver elite-level spectacles beyond their founder's social media reach. Subsequent ventures included the highly publicized exhibition match between Paul and Mike Tyson in 2024, further cementing their status as a major force in global combat sports.

In September 2026, the landscape shifted dramatically when PFL announced a strategic merger with MVP to create a unified global platform. The integration aimed to combine boxing dominance with MMA expertise under one roof. However, the partnership faced immediate turbulence when PFL CEO John Martin resigned just two months after the deal closed, signaling internal instability within the newly formed entity. [edit]

MVP operates with a dual mandate: producing world-class combat sports events that generate massive viewership and actively advocating for the welfare of fighters. The organization explicitly aims to provide athletes with greater creative control over their careers and secure fair financial returns. This mission positions them as an alternative to traditional promoters often criticized for exploitative practices. [edit]

The organization entered the market in August 2021 with a clear strategy to disrupt the status quo. Founders Jake Paul and Nakisa Bidarian combined Paul's digital influence with Bidarian's operational expertise to build a roster of talent and secure broadcasting rights almost immediately. Their early focus was on creating culturally relevant moments that bridged the gap between mainstream pop culture and professional fighting.

A pivotal moment arrived in 2022 with the Serrano-Taylor fight. Held at Madison Square Garden, the bout shattered attendance records and drew international acclaim for elevating women's boxing. This success validated MVP's ability to stage elite-level events and attracted significant attention from major networks. The momentum continued into 2024 with the promotion of the Jake Paul vs. Mike Tyson exhibition, which drew unprecedented global viewership and solidified their position as a notable player in the boxing world.

By late 2026, the company sought to expand its reach significantly through a merger with the Professional Fighters League. The goal was to create a single powerhouse capable of dominating both boxing and MMA markets. Despite the ambitious scope, the merger period was marked by leadership changes, including the resignation of PFL CEO John Martin shortly after the integration began. [edit]