
Montana of 300
Member of 300
rapper•singer•songwriter•entrepreneur
Also known as: Montana, Walter Anthony Bradford, Tony
Birthday
March 3, 1989
Birth Sign
Pisces
Birthplace
Peoria, Illinois
Age
37 years old
Height
5 ft 10 in (178 cm)
About
Walter Anthony Bradford is an American rapper, singer, and songwriter from Peoria, Illinois who performs under the stage name Montana of 300. He built a massive digital footprint by releasing music at an industrial pace between 2016 and 2022, amassing over 600 million YouTube views without relying on traditional radio promotion or major label backing. His aggressive flow and complex metaphors established him as a key figure in the Chicago drill scene before he announced his retirement from recording to focus on entrepreneurship.
Known for his self-proclaimed title of "Rap God," Montana achieved significant commercial traction through a unique release strategy that included dropping four albums in three years. Despite facing incarceration during parts of his career, his work continued to chart on the Billboard 200, proving the power of his independent distribution model. As of 2026, he remains active in the cultural sphere as a motivational speaker and business owner while managing his extensive back catalog.
Early Life & Background
Walter Anthony Bradford was born in Peoria, Illinois, where he spent his formative years developing a deep connection to hip-hop culture. During his high school years, he formed a rap group called "300" alongside his childhood friend Talley of 300. This partnership served as the foundational training ground for his lyrical style and stage presence, allowing him to hone his craft in local battles and performances long before he would become a household name in the underground scene.
The turning point for Walter came in 2014 when he recorded a freestyle remix of Drake's song "Chiraq." The track went viral online almost instantly, introducing his aggressive delivery and gritty storytelling to a national audience. Unlike many artists who waited years for a debut, this single moment catapulted him from a local talent to a recognized force in the Chicago drill movement. The video garnered millions of views, establishing him as a unique voice that could match the energy of mainstream tracks while maintaining the authenticity of the streets.
Career Growth
Montana of 300 launched his solo studio career in 2016 with the album Fire in the Church, which successfully entered the Billboard 200 chart. This marked his first major commercial milestone and set the stage for an unprecedented release schedule. In 2017, he adopted a pattern of dropping multiple projects annually, including the critically noted album Don't Doubt the God. Notably, he released this project while incarcerated, a feat that demonstrated the resilience of his fanbase and the viability of his independent distribution model.
His prolific streak continued through 2018 and 2019 with the releases of Pray 4 the Devil, A Gun In The Teacher's Desk, and Views from the General's Helmet. These albums maintained the momentum of his previous work, each arriving with the same raw energy and lyrical density that defined his early career. By 2022, he released his sixth and final studio album, Rap God, a 25-track project intended to close the chapter on his recording career. At the time of its release, he publicly announced his retirement to focus on business ventures and entrepreneurship, leaving behind a discography that rivals artists with significantly longer tenures.
Career Timeline
Public Image & Style
Montana of 300 is widely portrayed as a "lyricist's rapper" and a self-made icon who refuses to compromise his artistic integrity for mainstream appeal. His aesthetic is deeply rooted in the gritty reality of Chicago drill, but his public persona has evolved into that of a serious businessman and motivational figure. He is known for his unwavering confidence, often referring to himself as the "Rap God" and encouraging others to salute that title.
His content tone is generally introspective and spiritually charged, reflecting themes of faith, struggle, and success. Unlike peers who document their relationships or luxury lifestyles on social media, Montana presents a more grounded image focused on resilience and financial acumen. This shift from artist to CEO has cemented his reputation as a savvy operator who understands the value of intellectual property and brand building in the digital age.
Fame & Fandom
Walter Anthony Bradford commands a digital empire built on sheer volume, amassing over 600 million YouTube views without a single major label handshake. His strategy of industrial release cycles and self-proclaimed divinity created a unique market position where the artist operates as both the product and the distribution network. Despite this massive footprint, iFANN's Global Fame Engine evaluated Montana of 300 in August 2026 and found no placement within the published rankings, meaning he currently holds no spot in the Global Top 1,000 or any scope-specific list. The absence of a ranked score does not diminish the scale of his consumption signals, which remain distinctively high among independent hip-hop acts.
The audience surrounding Montana lacks a formalized name or organized fan club structure. While his social media channels host millions of followers who engage directly with his content, there is no documented branded hashtag or unified group identity that fans use to identify themselves. This decentralized following mirrors the artist's own trajectory: a rapid ascent from Chicago freestyle battles to working with figures like Kanye West, all while navigating incarceration and business ventures independently. Fans celebrate specific professional milestones rather than ritualistic campaigns. The story of him releasing *Don't Doubt the God* while imprisoned remains a central legend, cited repeatedly as proof of his dedication to the "Rap God" persona he cultivates. Another defining moment was the January 2022 drop of the 25-track project *Rap God*, which marked his transition into full-time entrepreneurship. These moments anchor his mythology more than any external crowd phenomenon or viral stunt ever could.
Interesting Facts and Legends
One of the most discussed mysteries surrounding Montana's career is the "May 20 Phenomenon." Between 2017 and 2018, he released four different albums, Don't Doubt the God, Pray 4 the Devil, A Gun In The Teacher's Desk, and Views from the General's Helmet, all on or around May 20. The significance of this specific date has never been officially explained by the artist, leading fans to speculate about personal or symbolic meanings.
Before his own songs took off, Montana built his reputation primarily through freestyle battles. He gained millions of streams by improvising over tracks by DeJ Loaf, Rowdy Rebel, Post Malone, and Nicki Minaj, showcasing his ability to adapt and dominate over existing beats. This freestyle background allowed him to develop the rapid-fire delivery that became his signature sound.
In the modern era, Montana also embraced blockchain technology by launching an NFT collection, signaling an early adoption of new media platforms within the hip-hop community. His approach to the industry has often been described as a masterclass in independence, as he retained ownership of his masters and navigated the business side of music without traditional label support.
Notable Quotes
“I'm the Rap God.”
“I'm a CEO now.”
“Salute the Rap God.”
Family & Personal Life
Montana of 300 grew up in Peoria, Illinois, where his family environment fostered his early interest in music. While he maintains a low profile regarding his private life, he frequently acknowledges the importance of his roots and the community that supported him. He formed his initial musical group, 300, with his childhood friend Talley of 300, highlighting the strong bonds of friendship that shaped his early career.
Public records do not confirm any marriages, engagements, or children for Walter Anthony Bradford. He keeps his romantic life and family matters strictly out of the spotlight, preferring to let his music and business endeavors speak for themselves. As of 2026, he resides in the United States, focusing on his role as a CEO and motivational speaker rather than sharing details about his personal household.
Notable Connections
Talley of 300, G Herbo, Cardi B
Relationships & Dating History
Public information regarding Montana of 300's romantic life is scarce and largely private. Unlike many peers who document their relationships on social media, Walter Anthony Bradford maintains a low profile regarding his personal dating history. There are no credible reports, interviews, or public records confirming any marriages, engagements, or long-term publicized romances as of 2026.
While rumors occasionally circulate on social media platforms regarding his personal life, none have been substantiated by credible outlets or confirmed by Montana himself. He has not publicly acknowledged children in interviews or on his official channels. As of 2026, Montana is reported to be single. He has focused his public narrative on his transition from artist to CEO, emphasizing his business acumen and motivational speaking rather than his personal relationships. Consequently, there is no documented list of past partners, divorce proceedings, or offspring to report.
Salary, Net Worth In 2026
$2.4 Million
iFANN Editorial Team estimate
As of 2026, research by the iFANN Editorial Team puts Montana of 300's fortune at around $2.4 million. This estimate reflects a combination of his music royalties, streaming revenue, and various business ventures he has pursued since announcing his retirement from recording in 2022.
The primary source of his wealth during his active years (2014–2022) was his music catalog. With over 600 million YouTube views and consistent streaming numbers across platforms like Spotify and Apple Music, he generated significant passive income. His decision to retain ownership of his masters allowed him to keep a larger percentage of profits compared to signed artists, maximizing his earnings from independent distribution deals.
Post-2022, Montana shifted his focus to entrepreneurship and motivational speaking. While specific financial details of his real estate holdings, tech investments, or NFT collections remain undisclosed, these ventures contribute to his current net worth. The ongoing management of his digital assets and the enduring popularity of his back catalog ensure a steady stream of revenue that supports his transition into a full-time business mogul.
Awards & Accolades
Known For
Chiraq (Remix)
2014 · Freestyle Artist
Fire in the Church
2016 · Album
Don't Doubt the God
2017 · Album
Rap God
2022 · Album
Keywords
Sources
Quick Facts
- Profession
- rapper, singer, songwriter, entrepreneur
- Born
- March 3, 1989
- Birthplace
- Peoria, Illinois
- Gender
- Male
- Birth Sign
- Pisces
- YouTube Views
- Over 600 million
- Group Member
- 300
Personal Details
- Full Name
- Walter Anthony Bradford
- Height
- 5 ft 10 in (178 cm)
- Children
- Education
- High School
Frequently Asked Questions
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