Mirta Miler

Mirta Miler is a Croatian social media personality, makeup artist, and content creator, widely recognized by her online handle @mimiermakeup. She has become the most-followed Croatian person on TikTok, with over 18 million followers and 1.4 billion likes on the platform. Her makeup transformation videos and authentic product reviews have made her a trusted voice in the beauty community, earning her features in Allure, Glamour, and Vogue.

Beyond TikTok, she maintains a strong presence on YouTube with 1.44 million subscribers and an active Instagram account. Known for her relatable personality and genuine approach to beauty, she has been dubbed the "European It-girl" and the internet's go-to beauty influencer. As of 2026, she continues to create content and engage with her audience across multiple platforms. [edit]

Before her social media career took off, Mirta Miler was studying to become a financial analyst, completing a master's degree in business with plans to work as a brand strategist. She had no formal training as a makeup artist when she began posting makeup transformation videos on TikTok. Her early content included lip syncs, montages made while applying makeup, and transformation videos, which quickly gained traction.

Within just two years of starting, she grew from obscurity to over 13 million followers, a rise that caught the attention of major beauty publications. Her pivot to content creation was an unexpected turn, but her authentic style and relatable personality resonated with millions. [edit]

Mirta's breakthrough came through her TikTok channel @mimiermakeup, where her makeup transformation videos and authentic product reviews resonated with millions. By April 2022, she had surpassed 13 million followers, and her rise was covered by Allure magazine, which dubbed her a "BeautyTok superstar." By late 2023, her following had grown to more than 18 million on TikTok alone.

Her content expanded across platforms: she maintains a YouTube channel with 1.44 million subscribers, an Instagram account where she is described as representing "the No. 1 makeup brand in Poland," and a Threads account with approximately 336,900 followers. In February 2025, Glamour South Africa profiled her as "The European It-girl and internet's go-to beauty influencer," and she has been featured in Vogue's coverage of fashion week beauty trends.

In March 2025, she gave a "raw look at creator life" in a NetInfluencer interview, discussing burnout and the business side of influencing. In January 2025, she publicly commented on the TikTok ban in the United States, and in August 2025, she addressed body-shaming comments in Croatian media. [edit]

Mirta Miler is known for her authentic product reviews, flawless on-trend makeup, and relatable personality. Her content format centers on makeup transformation videos, product reviews, and trend participation. She has been described as "the European It-girl" and a "trusted" beauty authority. No official fandom name has been documented, but her audience connects with her genuine approach and candid discussions about creator life. [edit]

Mirta Miler commands a digital empire built on radical authenticity, transforming the standard beauty influencer playbook into a space for genuine connection and mental health advocacy. Her audience, often addressing her as "Bestie," forms a community defined less by a specific moniker and more by their shared devotion to her username, @mimiermakeup. This fanbase is deeply engaged through high-frequency interactions in comments sections, where they celebrate her makeup tutorials and support her candid discussions about eating disorders and creator burnout. While there are no formalized campaigns like subway ads or organized charity drives attributed solely to her followers, the sheer scale of organic engagement, evidenced by over 1.4 billion likes across TikTok, demonstrates a loyalty that rivals traditional celebrity fandoms. The cultural lore surrounding her includes the viral "Chibi Girl" fan art phenomenon and the pivotal moments when she shattered the illusion of perfection by revealing her transgender identity and pregnancy journey. These stories have cemented her status as a digital-native icon who prioritizes vulnerability over vanity. Despite her massive global footprint and features in major publications like Vogue and Allure, her influence remains rooted in the intimate, relatable dynamic she maintains with her followers.

iFANN has evaluated Mirta Miler's current standing in the global landscape. As of August 2026, Mirta Miler is currently not ranked within the Global Top 1,000 or any Top-100 scope list published by iFANN.[edit]

Mirta has openly identified as a "Cancerian" in popular videos and has been a vocal advocate for understanding gender identity by sharing her own transgender journey. Her professional inquiries are directed to [email protected] for management and [email protected] for PR, though her specific agency representation remains undisclosed. A charming piece of pop-culture crossover occurred in June 2022 when a fan art drawing tutorial featuring her likeness emerged online.

Her legend continues to grow through verified milestones that resonate deeply with her community. Fans still retell the story of her meteoric rise, noting how she gained over 13 million followers in just two years, a feat highlighted by Allure as defining her career trajectory. Another enduring chapter involves her courageous disclosure regarding an eating disorder, which transformed her public narrative from simple beauty guru to a figure of resilience and advocacy. More recently, the announcement of her pregnancy in June 2025 became a widely celebrated moment of joy for her audience. In July 2026, she further expanded this lore by revealing a long-held secret regarding her physical attributes, adding a new layer to the mystery and intimacy fans feel toward her life.[edit]

Mirta Miler was born in Croatia, though details about her parents and siblings are not publicly documented. As of June 2025, she was expecting her first child, as reported by Croatian outlet Net.hr. No further details about her family life have been shared publicly. [edit]

Mirta Miler's management and PR contacts are publicly listed as [email protected] for management and [email protected] for PR inquiries. She is represented by a management team, though specific agency names have not been disclosed in available sources. She has been featured in media outlets such as Allure, Glamour, Vogue, and NetInfluencer. [edit]

Mirta Miler has kept her personal life largely private. In late June 2025, followers congratulated her on her pregnancy, as reported by Croatian outlet Net.hr. The report notes she was 27 years old and expecting a child. No details about the father or her relationship status have been publicly confirmed. As of 2026, she is believed to be in a relationship, though the identity of her partner has not been disclosed. [edit]

As of 2026, iFANN currently estimates Mirta Miler's net worth at $5 Million. Her financial success stems primarily from lucrative brand partnerships and sponsored content spanning TikTok, Instagram, and YouTube. She prominently represents "the No. 1 makeup brand in Poland" on her social channels, leveraging her 18.8 million TikTok followers and 1.44 million YouTube subscribers to drive significant engagement for beauty campaigns. With 1.4 billion total likes accumulated on her TikTok account, she remains a highly sought-after partner for international brands seeking access to the European market. While exact figures for individual deals remain private, influencers operating at her scale typically command fees ranging from five to six figures per sponsored post. Her wealth has grown steadily since her ascent to fame in 2022, reflecting her expanding brand presence and consistent ability to connect with audiences globally.[edit]