Mirinda

Soft drinks aisle in Spain, 1959. A local company named Inverco introduced a bright new citrus soda that would eventually travel far beyond its birthplace. PepsiCo acquired the brand in 1970, transforming a regional favorite into a global staple. The name Mirinda comes from the Esperanto word for "admirable" or "amazing," setting a tone of energy and joy that the company has maintained for decades.

Orange juice remains the undisputed champion of the lineup, though the brand also produces grape, strawberry, and lemon varieties depending on the region. A strategic shift in the early 1990s cemented orange as the primary identity, driving sales figures higher than any other variety. Markets around the world adapted the formula to suit specific palates, resulting in variations of carbonation levels and sweeteners that range widely from one location to another.

The brand navigates complex licensing agreements and regional naming conventions that often confuse casual observers. Shoppers in Brazil find it under the label Sukita, while Turkey calls it Yedigün. Italy used the name Slam until 2021, when the company decided on a change. Russia now markets the beverage as Frustyle, and some American states sell it simply as Sol. These distinct identities allow the parent company to tailor marketing campaigns without losing the core recognition of the original Spanish product. [edit]