Mengniu Dairy

Founded in 1999 by Niu Gensheng in Hohhot, Inner Mongolia, Mengniu Dairy has grown from a local operation into one of China's largest food and beverage companies. The name translates to 'Mongolian Cow,' a nod to the region's deep history with dairy farming. The company supplies fresh milk, yogurt, cheese, ice cream, and infant formula to millions of households across the nation.

While originally based in Hohhot, the brand operates globally with a significant market presence throughout China. It listed on the Hong Kong Stock Exchange under the ticker SEHK: 2319. In 2019, Rabobank ranked the company ninth among the top 20 global dairy producers. Mengniu competes directly with Yili Group, often trading places as the number one or two dairy manufacturer in the country.

The company has made strategic moves to secure its supply chain, including a major acquisition of China Modern Dairy for HK$6.92 billion to gain control over the largest dairy herd in China. Its brand identity relies heavily on sports marketing, serving as a long-standing partner of the International Olympic Committee and securing a joint worldwide partnership through 2032. [edit]