Maya Massafera

Maya Massafera is a Brazilian fashion producer, television presenter, and YouTuber. Born on September 18, 1980, in Pouso Alegre, Minas Gerais, she is known for her vibrant beauty and fashion content on YouTube, where she has built a community of over 2 million subscribers. Maya also hosts television shows and works behind the scenes as a fashion producer for top magazines. In 2023, she publicly came out as a transgender woman, becoming a powerful symbol of authenticity and transgender visibility in Brazil. Her journey has inspired many, and she continues to create content that blends style advice with personal storytelling. As of 2026, she is 45 years old, a Virgo, and holds dual Brazilian-Italian citizenship. [edit]

Maya was born and raised in Pouso Alegre, a small city in the interior of Minas Gerais. Her parents ran a road transport business and were deeply religious. At a Catholic school, a priest bullied her for being delicate in her gestures and speech. During adolescence, her parents struggled to accept her homosexuality and sent her abroad. She completed her secondary education at a high school in New York City, an experience that broadened her horizons. After turning 18, she moved to São Paulo, where she still lives. She earned a degree in Fashion and began her career as a fashion producer for national magazines, working with top models like Alessandra Ambrosio and Izabel Goulart. She appeared on the cover of G Magazine during her pre-transition career. [edit]

In 2011, Maya shifted from fashion production to television, appearing on programs like Superpop and Top Model, o Reality. She came out as gay in a 2012 interview with Quem magazine. From 2013 to 2016, she worked as a reporter on Pânico on Band TV and later on Globo's Vídeo Show. She also co-hosted Chega Mais alongside Renata Kuerten and presented Superbonita on GNT and Fashion News on RedeTV!. In 2015, she launched a YouTube channel focused on beauty and fashion, which grew to over 2 million subscribers. In 2023, Maya publicly came out as a transgender woman, sharing her updated birth certificate. In 2024, she confirmed her transition by sharing official documents, receiving widespread support from celebrities and fans. In 2025, she joined the Multishow program Stories da Mansão. She continues to work as a digital influencer, fashion producer, and television personality. [edit]

Maya is known in Brazil as a fashion and beauty influencer who transitioned from a successful pre-transition media career as Matheus Mazzafera. Her public transition in 2023-2024 made her a symbol of transgender visibility. She has received widespread support from celebrities and fans. Her content style is warm and personal, mixing beauty tutorials with vlogs about her life. No official fandom name has been documented, but her followers often praise her authenticity and courage. In 2024, she faced transphobic attacks upon returning to social media after her transition, which were widely covered by Brazilian media. [edit]

Maya Massafera commands a massive digital audience in Brazil without the rigid structure of a traditional, named fandom. Her followers, numbering over 5 million on TikTok and nearly 2 million on Facebook, engage through direct interaction with her personal vlogs and fashion tutorials rather than organized campaigns or ritualistic events. While she is celebrated for her authenticity and transition story, there is no official moniker like 'Swifties' or 'Beliebers' to define her fanbase; instead, her community identifies simply as supporters of her journey from Matheus Mazzafera to Maya Massafera. The cultural mythology surrounding her centers on her 2024 public coming out as a transgender woman, a moment that cemented her status as a trailblazer for visibility in Brazilian media. This narrative drives her influence more than any viral stunt or crowd disruption. Unlike global pop icons who rely on mobilized fan armies to break charts, Massafera's reach stems from her consistent output as a YouTuber and television presenter. Her content blends style advice with intimate storytelling, fostering a loyal following that values her transparency over manufactured hype. Despite her significant impact on LGBTQ+ representation and the fashion industry, iFANN's Global Fame Engine has evaluated this person, but they do not currently hold a placement in the published rankings (Global Top 1,000 or a Top-100 scope list).[edit]

Maya Massafera is a distant cousin of actress Grazi Massafera, sharing a great-grandfather. She holds dual Brazilian-Italian citizenship and completed high school in New York City after her parents sent her abroad. During her Catholic school days, a priest bullied her for being effeminate. Before her transition, she worked as a fashion producer alongside supermodels Alessandra Ambrosio and Izabel Goulart. She publicly came out as gay in 2012 before announcing her identity as a transgender woman in 2023-2024, identifying as heterosexual. A defining legend of her career is her 2024 public confirmation of her gender transition, which transformed her from Matheus Mazzafera into Maya Massafera. This event was widely covered by international outlets like Out.com and NBC News, establishing her as a pivotal figure for trans visibility in Brazil. Prior to this shift, she built a formidable reputation hosting shows like Pânico na Band and Chega Mais, and creating the YouTube series Hotel Mazzafera. These professional milestones, combined with her personal advocacy, form the core of her public legacy.[edit]

Maya is the daughter of entrepreneurs in the road transport industry. She has a distant cousin, actress Grazi Massafera, whom she shares a great-grandfather with. Maya's parents were very religious and struggled to accept her homosexuality, leading them to send her abroad during adolescence. As of 2026, Maya has not publicly shared details about a spouse, partner, or children. She lives in São Paulo and has not mentioned any pets. Her full legal name is Maya Mazzafera e Silva. [edit]

Maya is a distant cousin of actress and model Grazi Massafera. She worked professionally with supermodels Alessandra Ambrosio and Izabel Goulart as a fashion producer. On television, she co-hosted Chega Mais with Renata Kuerten and appeared on shows hosted by Luciana Gimenez. [edit]

Publicly available sources do not document a detailed romantic history for Maya Massafera. She lived publicly as a gay man before her transition in 2023-2024. No specific long-term partners, marriages, or divorces have been reported. As of 2026, Maya has not publicly confirmed being in a relationship, and her current relationship status remains unknown. She identifies as heterosexual. [edit]

No credible net worth figures are available from public sources outside of editorial analysis. Maya Massafera's primary income sources include her YouTube channel with over 2 million subscribers generating ad revenue and brand sponsorship deals. She has earned from television presenting contracts on shows like Pânico, Vídeo Show, and Stories da Mansão. She also works as a fashion producer for magazines and collaborates with beauty and fashion brands on social media. Per iFANN's editorial analysis, her diversified portfolio of media work supports an estimated net worth of $1 Million.[edit]