MattyB

MattyB is an American rapper, singer, and YouTuber who built one of the largest youth-driven music channels on the platform. By the time he turned 20, his MattyBRaps channel had amassed over 15 million subscribers and 4.6 billion views, making him one of the most-watched independent child performers in internet history. His music has been featured on The Today Show, The Wendy Williams Show, Dr. Phil, and EXTRA.

He is known for blending pop and rap covers with original songs, all delivered with a polished, family-friendly energy. In 2013, Billboard named him to their Top 21 Under 21 list. As of 2026, he continues to release music and vlogs, maintaining a loyal fanbase that grew up alongside him. [edit]

Matthew David Morris was born in the Atlanta area, specifically Duluth, Georgia, and grew up in a tight-knit family. Before his YouTube career took off, he was a typical kid who played peewee baseball and attended elementary school. His mother Tawny and father Blake Sr. supported his early interests in music and performing.

In 2010, at just seven years old, MattyB uploaded his first cover song to YouTube, a rendition of Justin Bieber and Sean Kingston's "Eenie Meenie." The video gained traction quickly, and he began posting more covers and remixes, often featuring child-friendly lyrics and upbeat production. His early content was recorded at home, with his family helping manage the channel. By 2013, his subscriber count had exploded, and Billboard took notice, placing him on their Top 21 Under 21 list that year. The recognition brought mainstream media attention and opened doors for TV appearances. [edit]

MattyB's breakthrough came from his YouTube cover videos, which regularly pulled in millions of views. In August 2014, his channel surpassed 1 billion total views, a milestone that few independent creators had reached at the time. That same year, he appeared on The Today Show and The Wendy Williams Show, expanding his audience beyond the platform.

In 2015, he released his debut EP, Outside The Lines, marking a shift from covers toward original music. The EP featured songs written or co-written by him and reflected his growth as an artist. That same year, he began emphasizing original releases, stepping away from the cover-heavy model that launched his career. In 2016, he published his first book, That's a Rap!, a memoir aimed at young fans. Throughout the late 2010s and into the 2020s, he continued releasing singles and music videos, maintaining a steady presence on YouTube. He also launched a second channel, MattyBVlogs, which has over 3 million subscribers. [edit]

MattyB's public image is that of a clean-cut, family-friendly internet star who grew up in front of the camera. His early brand centered on wholesome, age-appropriate covers and remixes, which set him apart from more edgy or explicit hip-hop acts. As he matured, his content evolved to include original songs about teenage experiences, relationships, and personal growth, but he maintained a polished, non-controversial tone. Fans appreciate his consistency and relatability, many have followed him from childhood into young adulthood. His social media voice is upbeat and grateful, often thanking his subscribers for their support. He does not have a widely recognized fandom name, but his audience is informally called the "MattyB Family." [edit]

MattyB's journey from a seven-year-old uploading covers in his bedroom to a young adult artist with millions of followers is a defining narrative of the digital age. His fanbase, sometimes referred to by fans as BBoys and BGirls, has evolved alongside him since 2010, transforming from a group of curious viewers into a loyal community that values his growth from child star to independent musician. This audience has followed his transition through viral moments like his 2022 transformation reveal and significant career milestones such as his collaboration with Aaron Carter and performances at major events like Tulane University's FullaBalloo. While his fans are highly active on social media platforms like TikTok and Instagram, they operate organically rather than through structured campaigns or official fandom organizations. The connection between MattyB and his supporters is built on shared history and his consistent engagement with their evolving interests, ranging from early nursery rhymes to his mature original tracks. Despite his massive reach across YouTube and other platforms, iFANN's Global Fame Engine has evaluated this person, but they do not currently hold a placement in the published rankings (Global Top 1,000 or a Top-100 scope list). Consequently, no specific global or category rank is assigned to MattyB at this time.[edit]

Billboard named him to their Top 21 Under 21 list in 2013, when he was just 10 years old. He has been noticed by A-list celebrities including Katy Perry, Ryan Seacrest, and Ashton Kutcher. He owns his own record label, publishing company, and concert and touring company. His first cover, "Eenie Meenie," was uploaded when he was seven and remains a fan favorite. He has appeared in national TV commercials alongside Dwayne Johnson. A legendary moment in his lore involves a late 2022 TikTok video showing his dramatic transformation from the child rapper of the 2010s to his current adult appearance, which went viral and shocked long-time followers. Fans also frequently retell the story of his 2017 collaboration with Aaron Carter, a pivotal event that bridged his early YouTube fame with professional music industry recognition. Another iconic chapter in his public history is his 2014 project defending his sister who has Down Syndrome, a message of inclusivity that resonated deeply with audiences and garnered coverage from ABC News.[edit]

MattyB's parents are Tawny Morris and Blake Morris Sr. He has four siblings: sisters Sarah and Joshua, and brothers Blake Jr. and John. The family has been closely involved in his career, with his parents helping manage his early YouTube channel. He grew up in Duluth, Georgia, and often features his family in his vlogs. As of 2026, he lives in the Atlanta area and keeps his personal life relatively private, though he occasionally shares moments with his siblings and parents on social media. [edit]

MattyB is often associated with fellow young YouTube musicians like Jacob Sartorius and Tiffany Alvord, as well as the broader Kid Rapper community. He has collaborated with several online creators and has been mentioned by mainstream artists like Katy Perry. [edit]

MattyB has kept his romantic life very private. As of 2026, there are no publicly confirmed relationships, dating history, or reports of him being in a relationship. He has not been linked to any known partners in credible media sources. His social media and interviews focus on his music and family, and he has not addressed his relationship status publicly. Based on available information, he appears to be single. [edit]

As of 2026, iFANN currently estimates MattyB's net worth at $4 Million. The bulk of his income comes from YouTube ad revenue, which for a channel with over 15 million subscribers and 4.6 billion views can generate substantial earnings. He also earns from music sales, streaming royalties on platforms like Spotify and Apple Music, and book sales from his 2016 memoir That's a Rap! . Additionally, he owns a record label, publishing company, and touring company, which provide additional revenue streams. His net worth has grown steadily since his early viral success, though he has not ventured into major brand endorsements or acting roles as some peers have.[edit]

MattyB was recognized by Billboard as one of their Top 21 Under 21 in 2013, a notable honor for a young independent artist. He has not won major industry awards like Grammys or MTV Video Music Awards, but his YouTube milestones, including surpassing 1 billion views in 2014, are widely recognized achievements in the digital space. [edit]