Marcos de Quinto Romero

Marcos de Quinto is regarded as one of the most influential Spanish marketers globally. His leadership of Coca-Cola's marketing during the 1992 Barcelona Olympics and his role in the "Share a Coke" campaign are highlights of his career. He received an honorary doctorate from Universidad Camilo José Cela for his contributions to marketing and communication. His transition from corporate executive to politician and back to the private sector is a unique career arc.