Look What You Made Me Do

"Look What You Made Me Do" is the lead single from Taylor Swift's sixth studio album, Reputation, released on August 25, 2017 through Big Machine Records. Written by Swift, Jack Antonoff, and members of Right Said Fred, the song marks a stark departure from her earlier bright pop sound, embracing a dark electropop style built on stark synthesizers and a menacing spoken bridge. The chorus interpolates the 1992 novelty hit "I'm Too Sexy", giving the track its signature hook.

Released after a period of intense public scrutiny and feuds with figures like Kanye West and Katy Perry, the song served as a defiant rebranding. Its lyrics drip with contempt for those Swift feels have wronged her, and she fully embraced the snake imagery that had been used to troll her online. The accompanying music video, directed by Joseph Kahn, premiered at the 2017 MTV Video Music Awards and became an instant cultural event. It shattered YouTube's 24-hour viewing record with 43.2 million views and sparked endless analysis of its meta-commentary on Swift's career and public persona.

Commercially, the single topped the Billboard Hot 100 and hit number one in multiple countries including Australia, Canada, and New Zealand. It was certified 4x Platinum in the US and multi-Platinum in several other territories. Critical reception was sharply divided: some praised its bold theatricality and reinvention, while others found it grating and overly calculated. Regardless, the song's impact was undeniable, and its spoken bridge "I'm sorry, the old Taylor can't come to the phone right now… because she's dead!" became a viral catchphrase that defined the Reputation era. [edit]