Logitech

On October 2, 1981, three entrepreneurs in Switzerland set out to build a better computer mouse. Daniel Borel, Pierluigi Zappacosta, and Giacomo Marini launched their company with the Magic Mouse, a device that used an optical sensor instead of a rolling ball. That single product sparked a transformation from a small Swiss startup into a global giant supplying peripherals for millions of devices worldwide.

The brand now splits its focus between two distinct worlds. The main Logitech line targets productivity and home use, featuring the MX Master series of mice designed for office workflows. Meanwhile, the gaming division known as Logitech G dominates the esports scene with high-speed gear like the G29 racing wheel and wireless headsets powered by LIGHTSPEED technology.

Recent years have brought significant changes to the company's financial landscape. In mid-2026, Logitech faced intense scrutiny after raising prices on over half its product lineup by up to 25%. Critics argue these hikes were justified by US tariffs that were later refunded to the manufacturer, leaving customers paying more while the company kept the difference. [edit]