Linglong Tire

Shandong Linglong Tire Co., Ltd., commonly known as Linglong Tire, is a major player in the global tire industry. Headquartered in Zhaoyuan, Shandong Province, the company has steadily climbed the ranks to become one of the world's top ten tire manufacturers and a consistent top-five performer in mainland China. Its growth reflects a broader trend of Chinese industrial brands expanding their footprint internationally, with Linglong supplying tires for passenger cars, trucks, buses, and agricultural vehicles across more than 180 countries and regions.

Under the leadership of President Zhou Lingkun and Chairman Wang Feng, Linglong has invested heavily in research and development, operating multiple R&D centers in China, Europe, and North America. The company's product lineup includes the popular Comfort, Sport, and Winter series, which compete directly with established brands like Michelin and Bridgestone on performance and price. In 2024, World Brand Lab ranked Linglong 110th on its list of China's 500 Most Valuable Brands, underscoring its commercial clout and brand recognition.

Linglong's rise hasn't been without challenges. The tire industry faces intense competition, raw material price volatility, and shifting consumer preferences toward electric vehicles. Yet the company has responded with innovations like low-rolling-resistance tires for EVs and smart tire technology, aiming to stay ahead of the curve. With annual production capacity exceeding 100 million units and plans for new plants in Serbia and China, Linglong is positioning itself as a global force, not just a regional supplier. [edit]