Li Jiaqi
Awards & Honours
0
Awards Won
2
Honours
2
Rankings
3
Records
Li Jiaqi's most remarkable achievement is his unprecedented success in live-commerce. He holds the record for the highest single-session sales in e-commerce history, selling $1.7 billion in 12 hours. His ability to move products at such scale made him the most profitable beauty salesman in China, a title earned through sheer influence. He has been consistently named China's top livestreamer and the "Lipstick King," a testament to his mastery of the medium. His impact on the beauty industry is immense, having pioneered a new way of selling that blends entertainment and retail.
Honours & Distinctions
Lipstick King
Earned the nickname after viral lipstick demonstrations and record sales
China's Top Livestreamer
Recognized as the most influential livestreamer on the platform
Rankings & Lists
China's Top Beauty Influencer
Top Livestreaming Sales Influencer
Records & Feats
Highest single-session sales in e-commerce history
Sold $1.7 billion worth of products in a 12-hour livestream on October 20-21, 2021
Fastest selling lipsticks
Sold 15,000 lipsticks in five minutes during a 2019 livestream
Most profitable beauty salesman in China
Generated over $145 million in Singles' Day sales in 2019, setting a record for individual sales