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    Laneige
    Cosmetics

    Laneige

    South Korea flagSouth Korea

    "Water science for glowing skin"

    Founded September 1994 Seoul, South Korea
    Community

    About

    Laneige launched in September 1994 under Amorepacific, one of Asia's largest beauty conglomerates. The name comes from the French phrase "la neige," meaning "snow." Its debut collection, UV Green, was marketed under the campaign "Laneige Protects Women," emphasizing skin immunity. By 1996, just two years after launch, the brand hit 100 billion KRW in sales.

    The brand built its reputation on Advanced Water Science technology, with the Water Sleeping Mask pioneering the overnight mask category. That product, along with the Lip Sleeping Mask which sells one unit every two seconds worldwide in 2025, became cult favorites. Laneige's portfolio spans hydration-focused skincare like the Water Bank line, hybrid makeup such as the BB Cushion foundation and Neo Blurring Powder, and color cosmetics like two-tone lipsticks.

    Nearly 90% of Laneige's revenue now comes from overseas markets. In the Americas, average annual sales growth exceeded 56% between July 2022 and June 2024. The brand was the #1 holiday brand at Sephora for two consecutive years (2023-2024) and ranked #1 in Beauty & Personal Care during Amazon Prime Day 2022. In fiscal 2025, Laneige recorded sales of 730 billion KRW, with projections of 800 billion KRW for 2026.

    Products & Sub-brands

    Water Bank skincare lineWater Sleeping MaskLip Sleeping MaskLip Glowy BalmBB Cushion foundationTwo-tone lipsticksBouncy & Firm franchiseCica Sleeping MaskNeo Blurring Powder

    Frequently Asked Questions

    Who owns Laneige?
    Laneige is owned by Amorepacific Corporation, a South Korean beauty conglomerate founded by Suh Sung-Whan. The company also owns Sulwhasoo, Innisfree, Etude House, IOPE, and Mamonde, among other brands.
    Who is the CEO of Laneige?
    Laneige does not have a standalone CEO; it operates as a brand under Amorepacific Corporation, whose Chairman and CEO is Suh Kyung-Bae. The brand's U.S. operations are led by General Manager Julien Bouzitat, while Robin Na serves as President & General Manager of Amorepacific North America.
    How much is Laneige worth?
    Laneige is not publicly valued as a standalone entity, but it recorded sales of 730 billion KRW (approximately $550 million USD) in fiscal 2025, with projections of 800 billion KRW in 2026. It is considered Amorepacific's most likely candidate to become its next trillion-won brand.
    Laneige vs. Innisfree: What's the difference?
    Both are K-beauty brands under Amorepacific, but Laneige is positioned as premium prestige skincare focused on hydration and water science technology, while Innisfree is a more affordable, natural-ingredient brand emphasizing Jeju Island botanicals. Laneige products typically cost 20-40% more than comparable Innisfree items.
    Is Laneige still in business?
    Yes, Laneige is actively growing. The brand generated 730 billion KRW in 2025 sales, nearly 90% from international markets. It was the #1 holiday brand at Sephora for two consecutive years and posted over 56% average annual sales growth in the Americas between 2022 and 2024.

    Keywords

    K-beautyskincarehydrationlip sleeping maskwater sleeping maskAmorepacificSouth Korean cosmetics

    Sources

    WikipediaFinitial SubstackGlossyMartin RollLaneige About PagePackaging Strategies

    Company Info

    Founded
    September 1994
    Headquarters
    Seoul, South Korea
    Industry
    Cosmetics
    Parent Company
    Amorepacific Corporation
    Revenue
    730 billion KRW (2025)
    Revenue (2025)
    730 billion KRW
    Global Ambassador
    Sydney Sweeney (since January 2024)

    Official Website

    www.laneige.co.kr/

    Links

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