Kellogg's

Will Keith Kellogg launched his cereal empire in Battle Creek, Michigan, on February 19, 1906. His journey began with a desire to create healthy breakfast options after his brother John Harvey Kellogg experimented with corn flakes at their sanitarium. The brand quickly grew from a small health food operation into a global powerhouse known for transforming simple grains into beloved morning staples like Corn Flakes and Rice Krispies.

A major shift occurred in late 2023 when the original company split into two separate public entities. WK Kellogg Co took over the North American cereal business, while Kellanova assumed control of international cereal brands and the global snack portfolio including Pringles. Despite this corporate division, the Kellogg's name remains a dominant force in the cereal aisle, continuing to operate factories worldwide with significant historical hubs like Trafford Park in Manchester.

The brand faced intense scrutiny in November 2026 regarding recipe changes driven by climate challenges. Kellogg's announced it would remove actual rice grains from its Rice Krispies and Coco Pops sold in the United Kingdom due to unsustainable yields caused by changing weather patterns. This reformulation silenced the iconic "snap, crackle, and pop" sound associated with the product. While UK consumers received the modified version without rice, the company confirmed that Canadian batches continued to use real rice grains during this period. [edit]