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    KAI

    KAI

    Awards & Honours

    1

    Awards Won

    4

    Honours

    6

    Rankings

    7

    Covers

    11

    Records

    KAI stands out as a dynamic force in K-pop and fashion, earning recognition for his sharp dance skills and bold style choices that blend hip-hop flair with ballet precision. His solo debut shattered records, like topping iTunes charts in 73 countries with his EP, proving his appeal goes global. As a trailblazer, he's the first Korean male to serve as Gucci's global ambassador and collaborate on a sold-out capsule collection, influencing fashion searches more than many stars. His partnerships with brands like Bobbi Brown and YSL underscore his cultural reach, while streaming milestones for tracks like 'Mmmh' show his music resonates widely. With platinum-certified albums and fan-favorite rankings, KAI's path reflects a mix of artistic innovation and personal charisma that keeps him at the forefront.

    Awards

    Honours & Distinctions

    Gucci Global Brand Ambassador

    Gucci·2019

    Appointed as the first Korean male global ambassador, leading to a collaboration on a capsule collection featuring his teddy bear motif in 2021.

    Bobbi Brown Asia-Pacific Muse

    Bobbi Brown Cosmetics·2021

    Selected as the first Asia-Pacific Muse, following his role as the first Male Muse for Korea in 2020.

    YSL Beauty Local Muse

    Yves Saint Laurent Beauty·2022

    Appointed as the new Beauty Local Muse and recognized as Korea's representative ambassador.

    Lacoste Brand Ambassador

    Lacoste·2026

    Welcomed as the new brand ambassador.

    Rankings & Lists

    #1

    The Best Member of EXO

    Ranker·2019
    #1

    Who Is Your Favorite SuperM Member?

    Ranker·2019
    #9

    The Best SM Entertainment Artists Ever, Ranked

    Ranker·2019
    #51

    The 100 Most Handsome Faces

    TC Candler·2018
    #14

    Top 100 K-pop Stars

    Tumblr·2019
    #5

    Round-up of Celebrities

    Lyst·2021

    Magazine Covers

    The Big Issue

    Cover appearance that sold 80,000 copies

    1st Look Magazine

    April 2021

    Vol. 206, featured for Bobbi Brown's Intensive Skin Serum Radiance Collection

    Marie Claire Korea

    February 2022

    Beauty Editorial with Yves Saint Laurent Beauty's New Muse, Kai

    Vogue Korea

    May 2022

    Feature with YSL Beauty

    Elle Korea

    May 2023

    Feature with YSL Libre Eau de Parfum

    GQ Korea

    October 2025

    Feature for Lacoste

    Y Magazine

    March 2026

    Feature for Lacoste FW26 Paris Fashion Week

    Records & Feats

    First Korean Male Global Ambassador for Gucci

    Historic First·2019

    Appointed as the first Korean male global ambassador for Gucci in September 2019.

    First Korean Celebrity with a Gucci Capsule Collection

    Cultural First·2021

    Collaborated on the Kai x Gucci Collection in 2021, which featured teddy bears and sold out quickly.

    First Asia-Pacific Muse for Bobbi Brown Cosmetics

    Career Milestone·2021

    Chosen as the first Asia-Pacific Muse in March 2021, after being the first Male Muse for Korea in October 2020.

    Most #1s for a Solo EP in iTunes History

    Chart Record·2020

    Debut mini-album KAI reached #1 in 73 countries on iTunes Worldwide Album chart, surpassing Selena Gomez's record.

    Most Streamed SM Solo Debut Song on Spotify

    Streaming·2021

    "Mmmh" became the most streamed SM solo debut song within four months of release.

    Most Streamed SM Solo Debut Album on Spotify

    Streaming·2021

    His first mini-album with 6 songs became the most streamed SM solo debut album.

    Fastest SM Solo MV to Hit 100M Views

    Streaming·2021

    "Mmmh" was on track to be the fastest and made KAI the first SM male solo artist to surpass 100 million views.

    Million-Selling Solo Artist

    Sales·2022

    Solo albums have sold over 1,140,964 copies in South Korea cumulatively.

    Platinum Certified Albums

    Sales·2020

    Debut EP *Kai* (2020) and second EP *Peaches* (2021) both certified Platinum by KMCA.

    Recognized for Dance Skills

    Industry Recognition

    Praised by choreographers and peers as one of the best dancers in K-pop for his power and technique.

    Personal YouTube Channel Launch

    Social Media·2021

    Opened his own YouTube channel on November 19, 2021, to share vlogs and content.