Joice Hasselmann

Joice Hasselmann is a Brazilian journalist, writer, politician and political commentator. She built her public reputation as a sharp-tongued broadcaster and author before winning a seat in Brazil's Chamber of Deputies in 2018 with a vote count that still stands out in the country's recent electoral history. She is one of the few Brazilian media figures who crossed fully into electoral politics and then, just as publicly, broke with the political family that helped elect her.

Today she sits in the PSDB-SP bench and remains a prolific commentator, publishing daily video analysis on YouTube to an audience of roughly 817,000 subscribers and maintaining a steady presence on X, where she has around 405,000 followers. Her 2026 declaration that she would vote for Lula while calling herself a right-winger made headlines across Brazilian outlets, a marker of how far she has moved from her Bolsonaro-aligned years. Fans follow her for the same reason her critics watch closely: she says the quiet part out loud, and she does it on camera, in real time, usually before the press has finished writing the first paragraph. [edit]

She was born Joice Cristina Bejuska on January 29, 1978, in Ponta Grossa, a mid-sized city in the Campos Gerais region of Paraná, far from the coastal power centers of São Paulo and Rio. The Hasselmann surname came later, from a former marriage, and she has kept it professionally ever since. Public records and interviews give only a thin sketch of her childhood, but her early career path is well documented: she came up through radio and regional television rather than through a political family or a celebrity launchpad.

Her first sustained media work was in radio newsrooms, including CBN and BandNews FM, where she learned the pace of live political coverage. She moved into television with RecordTV's Paraná affiliate RIC TV and SBT's Rede Massa TV, then into print-adjacent broadcasting as host of VEJA magazine's video channel. A stint at Jovem Pan in São Paulo put her in front of a national audience on Os Pingos nos Is, a daily political talk show that led its 6 p.m. BRT slot. That program made her a recognizable face among politically engaged viewers and gave her a platform to criticize the Workers' Party, then-president Dilma Rousseff and former president Lula da Silva, as well as Paraná governor Beto Richa.

By the mid-2010s she had become a fixture at the protests against the Rousseff administration. She attended the Senate impeachment trial in 2016 as a guest of the prosecution, wrote a book about federal judge Sergio Moro and the Lava Jato investigations, and built a following on social media that outpaced most traditional political commentators. In 2017 the ePoliticSchool Institute named her the most influential political personality on social media, and she won the Troféu Influenciadores Digitais from Negócios da Comunicação magazine in both 2017 and 2018. [edit]

April 2018 was the pivot. Hasselmann joined the Social Liberal Party (PSL), the vehicle that carried Jair Bolsonaro to the presidency that year, and first announced a Senate run for São Paulo. She switched to a Chamber of Deputies campaign and won with 1,078,666 votes, a total reported at the time as the most ever recorded by a woman elected to that chamber. The number made her a national story in her own right, not just a supporting name on the Bolsonaro ticket.

In Congress she served as a federal deputy and at one point as Leader of the Government in Congress, a role that put her at the center of the Bolsonaro administration's legislative operation. The relationship soured. By October 2019 Bloomberg was reporting infighting inside Bolsonaro's party that was costing the president key allies, and Hasselmann was among the names in that story. She broke publicly with the Bolsonaro clan and has spent the years since as one of its more quotable critics from the right.

Her current party listing is PSDB-SP. In October 2026 she told Brasil de Fato, "Sou de direita e voto Lula; Flávio é o pior do clã Bolsonaro e um bandido" ("I'm right-wing and I'm voting Lula; Flávio is the worst of the Bolsonaro clan and a bandit"), a statement that framed her rupture as a full break rather than a tactical disagreement. Video coverage of the interview circulated widely, with her saying she had seen "the worst side of the Bolsonaros." She continues to publish daily commentary and remains a sought-after interview subject across Brazilian media. [edit]

Her on-camera style is direct, fast and unhedged. She speaks in complete paragraphs but rarely in softened ones, and her YouTube commentary is built around the same format she used on radio: a headline, a quick recap, then a verdict. The visual presentation is deliberately plain, a desk, a microphone, a dark blazer, no graphics-heavy studio set, which reads as newsroom credibility rather than influencer production.

Media coverage of her tends to frame her as either a truth-teller or a turncoat depending on the outlet's politics, and she has leaned into that binary rather than trying to soften it. Her social media voice is combative and quotable, and she often posts the line that will become the headline before the interview airs. That instinct is why she trends on X during political news cycles even when she is not the story. [edit]

iFANN's Global Fame Engine has evaluated Joice Hasselmann, but she does not currently hold a placement in the published rankings, neither the Global Top 1,000 nor a Top-100 scope list. That is a fair reflection of her footprint: she is a major figure in Brazilian political media and a familiar name to anyone following the country's news, but her fame is concentrated in one national market and tied to a specific political moment rather than spread across global entertainment audiences. She is not on the September 2026 iFAMOUS Rankings flagship list.

Her fanbase has no formal name. It behaves more like a political audience than a fandom: people who subscribe to her YouTube channel for daily commentary, follow her on X for the quote of the day, and share her clips into WhatsApp groups during election season. The engagement is high but institutional rather than cultural. There are no birthday billboards, no streaming campaigns, no coordinated charity drives. What exists instead is a reliable comment-section crowd that shows up for her take on the news and a second, equally engaged crowd that shows up to argue with it. She engages back, often directly, which is part of why the channel has held around 817,000 subscribers without the usual influencer machinery. [edit]

Her birth sign is often listed online as Sagittarius, but a January 29 birthday makes her an Aquarius. The error has been copied across several profile pages.

She is one of the few Brazilian political commentators to have hosted a magazine's video channel before running for office; VEJA's video operation was her bridge from radio news into national political television.

Her 1,078,666-vote total in 2018 is the kind of number that gets repeated in Brazilian election coverage years later, partly because it came from a first-time candidate who had never held elected office.

Search interest in her spikes around two recurring themes: "antes e depois" (before and after) and her relationship with Michelle Bolsonaro. Neither has produced a confirmed public story beyond the search queries themselves, and she has not addressed them in the sourced interviews.

A story fans still retell is the impeachment-trial guest seat in 2016: she watched the Senate vote from the prosecution's side, a placement that signaled her alignment before she had any formal party role. [edit]

Hasselmann was born Joice Cristina Bejuska in Ponta Grossa, Paraná. She took the surname Hasselmann from a former marriage and has used it professionally ever since, including on the ballot. Public sources do not name her former husband, and she has kept that part of her life out of interviews. She has not publicly discussed children, and no credible outlet in the retrieved material documents a current spouse or partner. She lives and works between Brasília and São Paulo, where her broadcast and digital operations are based. [edit]

Joice Hasselmann's public career is tied to a specific stretch of Brazilian politics: the Lava Jato investigations, the 2016 impeachment of Dilma Rousseff, the 2018 Bolsonaro campaign, and the subsequent breakup of that coalition. She has worked alongside and against figures including Sergio Moro, Jair Bolsonaro, Flávio Bolsonaro and the PSDB leadership in São Paulo. Her media career connects her to CBN, BandNews FM, VEJA, Jovem Pan, RIC TV and Rede Massa TV. [edit]

Hasselmann's public romantic history is thin in the sourced record. She is known professionally by the surname Hasselmann, which she took from a former marriage, and her maiden name is Bejuska. The former husband is not named in credible public sources, and she has not discussed the marriage in interviews. No verified current partner, engagement or ongoing relationship appears in the retrieved material as of 2026. Her relationship status should be treated as not publicly confirmed rather than assumed single or assumed partnered. [edit]

Brazilian federal deputies earn a fixed salary set by Congress, and Hasselmann's income has never been limited to that. Her career has run on three tracks at once: broadcast journalism, book publishing and digital commentary. The Jovem Pan and VEJA years built her national profile, and the YouTube channel, with roughly 817,000 subscribers, gives her a direct monetization channel that most Brazilian politicians do not have.

Book royalties are a real but modest line. Her book on Sergio Moro and Lava Jato sold into a politically engaged readership during the height of the investigation, and she has continued to publish commentary. Speaking engagements at conferences and corporate events add another layer, particularly in the years around the 2018 election. Her digital presence on X, where she has about 405,000 followers, functions more as a promotional engine for those paid appearances than as a direct revenue source.

There is no credible published figure for her personal wealth in the retrieved sources. Brazilian politicians are required to file asset declarations with the electoral court, but those filings are not the same as a net worth estimate and the retrieved material does not include one. iFANN's editorial team puts her net worth at approximately $1 Million, a figure that reflects a mid-career media and political professional with book income, speaking fees and digital revenue rather than a business empire. That estimate is iFANN's own and should be read as a working number, not a disclosed filing. [edit]

Hasselmann's documented awards are concentrated in digital influence and political communication rather than entertainment. The ePoliticSchool Institute named her the most influential political personality on social media in 2017, and she won the Troféu Influenciadores Digitais from Negócios da Comunicação magazine in both 2017 and 2018, chosen by a combination of popular and technical vote. [edit]