Jetour

Chery Automobile introduced Jetour on January 22, 2018, to capture a specific niche of drivers who want rugged capability for weekend adventures without giving up daily comfort. The brand name combines the ideas of speed and journey, reflecting a mission to make travel convenient across both city streets and mountain trails. While it shares engineering platforms and manufacturing resources with its parent company, Jetour maintains a distinct identity focused on families and outdoor enthusiasts seeking spacious interiors in SUVs and crossovers.

The lineup has grown significantly since its launch, moving beyond the initial X70 and X90 models to include the boxy T2 and the high-performance F700 pickup. The T2 has become a standout success, selling over 500,000 units globally within just 33 months. This rapid adoption highlights the brand's ability to blend retro styling with modern off-road tech, appealing to buyers who previously might have looked at established Japanese or Korean brands.

Recent strategic moves show an aggressive push into new territories. In Peru, sales jumped by 144.7% in the first half of 2026, contributing to record market performance alongside Chery and Geely. The company is also exploring shared factory arrangements in Brazil to localize production. Marketing efforts often highlight extreme journeys and camping setups, using social media to showcase real-world durability rather than relying on traditional advertising hype. [edit]