Jagex

Jagex Limited operates out of the Cambridge Science Park in Milton, Cambridgeshire, serving as a British video game developer and publisher. The studio built its reputation on creating RuneScape and Old School RuneScape, two massive free-to-play multiplayer role-playing games that have kept players engaged for decades. These titles defined a specific era of browser-based gaming and established a dedicated community that continues to grow today.

While the Gower brothers founded the company in 2001, current operations are steered by CEO Mark Gerhard. Under his leadership, Jagex has expanded beyond its browser roots into mobile gaming and modernized its technical infrastructure. The studio manages a complex ecosystem of microtransactions and subscription services, allowing millions of users to access vast persistent worlds without an upfront cost.

The brand identity remains deeply tied to the RuneScape universe, characterized by a commitment to longevity and direct community engagement. Events like RuneFest serve as the primary stage for roadmap announcements, where developers interact directly with fans to shape the future of the franchise. This approach has helped Jagex maintain relevance despite frequent industry shifts and internal controversies regarding game management and monetization. [edit]