Ivy Park

Beyoncé introduced Ivy Park in March 2016 through her management company, Parkwood Entertainment. The brand aimed to fill a specific gap in the market by merging high-fashion aesthetics with functional activewear. For its first seven years, the label operated under a strategic partnership with Adidas, which managed manufacturing, global distribution, and retail logistics. This collaboration produced capsule collections that frequently sold out within minutes of their release.

The business relationship reached a turning point in March 2023 when both parties mutually agreed to terminate their contract. Reports indicated the joint venture was financially underperforming for the German sportswear giant. This decision granted Beyoncé full ownership and complete autonomy over the brand's future direction. The final collection under the Adidas banner, Ivy Park Noir, arrived in October 2023 alongside the conclusion of her Renaissance World Tour.

Following the split, the brand entered a new phase of independent operation. By September 2026, sources confirmed that the sportswear line had officially relaunched without its former partner. The company now controls every aspect of production and sales through a direct-to-consumer model. While specific revenue figures for the independent entity remain undisclosed, estimates from the partnership era suggested the brand generated hundreds of millions annually despite some profitability issues for the manufacturer. [edit]