Ipsos

Ipsos Group S.A. is a multinational market research and consulting firm headquartered in Paris. The name derives from the French acronym for Institut Public de Sondage d'Opinion Secteur, with a secondary nod to the Latin phrase ipso facto. Didier Truchot, who still chairs the company, founded it in 1975. It went public on Euronext Paris in July 1999.

Over the decades, Ipsos has grown through a series of acquisitions, starting in 1990. The biggest came in October 2011, when it bought Synovate, a move that nearly doubled its size and extended its reach into new markets. Today, Ipsos operates in around 90 countries, employing roughly 20,000 professionals who track public opinion, consumer behavior, and media trends. The firm is known for its work in political polling, advertising research, and customer satisfaction surveys, often ranking among the top three research companies worldwide alongside Nielsen and Kantar.

Ipsos maintains several specialized platforms. Ipsos iSay is its consumer panel, where individuals take surveys and test products in exchange for rewards. Ipsos.digital offers fast, do-it-yourself research tools built on the company's expertise. The organization also runs dedicated practices for political polling and consumer sentiment, frequently partnering with major news outlets like Reuters and the Associated Press. [edit]

Ipsos aims to deliver reliable information for a true understanding of Society, Markets, and People. The company's work helps clients make informed decisions based on accurate data about public opinion, consumer behavior, and market trends. Its core values include Integrity, Curiosity, Collaboration, Client First, and Entrepreneurial Spirit. [edit]

Didier Truchot founded Ipsos in 1975 in Paris. The company initially focused on French market research, but began expanding internationally in 1990 through a strategy of acquisitions. The purchase of Synovate in October 2011 was the most transformative, nearly doubling the firm's size and adding significant presence in emerging markets.

Ipsos went public on Euronext Paris in July 1999, providing capital for further growth. Over the years, it has built a reputation for rigorous polling methodology, often collaborating with news organizations. The company's evolution from a local French firm to a global player reflects its consistent focus on data accuracy and client needs. [edit]