IMG Models

Mark McCormack launched IMG Models in 1987 to merge high-fashion representation with commercial power, creating a blueprint for managing talent beyond just runway walks. The agency quickly became known for securing massive endorsement deals that turned models into global brands, a strategy that separated its roster from competitors who focused solely on editorial work.

Today the New York-based firm remains a dominant force in fashion while navigating modern industry shifts. It continues to book top-tier talent like Gisele Bündchen and Heidi Klum alongside newer faces such as Hailey Bieber and Roos Abels. Recent moves include signing Isabella Damon in August 2026, proving the agency still attracts celebrity offspring looking to break into the business.

The company operates under Endeavor after the parent organization restructured following the merger of WME and IMG. This structure allows IMG Models to leverage sports and entertainment connections for unique negotiation advantages in beauty and luxury sectors. While financial details remain private due to its status as a division within a larger conglomerate, its influence is visible at major fashion weeks from London to New York. [edit]