iiNet

Michael Malone launched iiNet in 1993 from a small office in Subiaco, Western Australia, to provide dial-up access before expanding into high-speed broadband services. The company built its own ULTRA Broadband Cable infrastructure and Fibre-to-the-Building networks while later adopting VDSL2 systems to deliver internet across the country. Over time, the brand developed a reputation for innovation that set it apart from larger telecommunications corporations through distinct marketing campaigns featuring relatable characters.

In late 2015, TPG Telecom acquired iiNet Limited, integrating the retailer into Australia's second-largest fixed-line provider while allowing it to retain independent branding and customer support operations. The subsidiary continues to manage its headquarters in Subiaco and operates dedicated digital platforms like the Toolbox account portal alongside a mobile application for user management. Despite the merger, iiNet maintains a localized presence that appeals to consumers seeking alternatives to the major carriers.

The company offers SIM-only mobile plans via the Vodafone network and provides NBN connections along with wireless options including 4G and 5G Home Internet. Recent years have seen pricing adjustments where most NBN plans increased by $3 to $5 per month to align with infrastructure costs. In 2025, the brand scored 84% in CHOICE's Best Brand NBN report, reflecting sustained satisfaction despite industry-wide challenges and rising operational expenses. [edit]