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    Hisense
    Consumer Electronics

    Hisense

    Taiwan flagTaiwan

    "Life is a show"

    Founded 1969 Qingdao, Shandong, China
    Community

    About

    Qingdao, China, became the birthplace of Hisense in 1969 when workers first assembled radio receivers at what was then called the Qingdao Radio Factory. The company spent decades evolving from that local workshop into a global electronics giant. By 2004, it had already secured the number one spot for television market share within its home country. Just two decades later, the manufacturer ranked as the fourth-largest TV producer worldwide in early 2023, overtaking competitors in total unit shipments during 2022.

    Beyond its own branded devices, Hisense operates heavily as an Original Equipment Manufacturer. This side of the business produces hardware for other major brands while maintaining a massive internal portfolio. The current structure features two listed subsidiaries: Hisense Visual Technology Co., Ltd. and Hisense H.A. These entities previously held significant state ownership through the holding company until a restructuring occurred around late 2020.

    The organization now employs over 80,000 people globally and manages 18 research and development centers across key tech hubs including Shenzhen, the United States, Germany, Slovenia, and Israel. Its manufacturing reach extends to 14 industrial parks situated in China, the Czech Republic, South Africa, and Mexico. This infrastructure supports a diverse lineup ranging from smart televisions to climate control solutions like air conditioners and dehumidifiers.

    Products & Sub-brands

    TelevisionsAir ConditionersRefrigeratorsWashing MachinesDehumidifiersAudio SystemsU8QG SeriesUR9 SeriesCanvas S7

    Frequently Asked Questions

    Who owns Hisense?
    Hisense Group Co., Ltd. is a publicly traded entity with two main listed subsidiaries, Hisense Visual Technology and Hisense H.A., though the Chinese government historically held significant stakes that were restructured around 2020.
    Is Hisense still in business and growing?
    Yes, Hisense is actively expanding and ranked as the fourth-largest TV manufacturer globally in early 2023, continuing to release new models and secure major sponsorship deals like the 2026 FIFA World Cup.
    How does Hisense compare to Samsung or LG?
    While Samsung and LG dominate the premium OLED market, Hisense competes aggressively on value, often leading in large-screen (100-inch) shipments and offering comparable features like Mini-LED and QLED at lower price points.
    What is Hisense's best-selling product category?
    Televisions remain the core product line, particularly in the 4K and large-screen segments, but the company is increasingly diversifying revenue through smart home appliances like air conditioners and dehumidifiers.
    Where is Hisense headquartered?
    The company is headquartered in Qingdao, Shandong province, China, and maintains a global operational footprint with 14 industrial parks and 18 R&D centers across six continents.

    Keywords

    Hisenseconsumer electronicstelevisionsQLEDMini-LEDhome appliancesChinese technologyFIFA World Cup sponsorsmart homeMatter

    Sources

    Company Info

    Founded
    1969
    Headquarters
    Qingdao, Shandong, China
    Industry
    Consumer Electronics
    Parent Company
    Hisense Group Co., Ltd.
    Employees
    80000
    Global Rank (TV)
    4th largest (H1 2023)
    R&D Centers
    18
    Industrial Parks
    14
    Notable Sponsorship
    FIFA World Cup 2026

    Official Website

    global.hisense.com/

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