HelloFresh

HelloFresh SE stands as a dominant force in the global meal-kit industry, transforming how millions of households approach dinner. Founded in Berlin in 2011, this German multinational has grown from a local startup into a massive operation spanning Australia, Canada, New Zealand, and across Western Europe. Its footprint includes major markets like Austria, Belgium, France, Germany, Ireland, Luxembourg, the Netherlands, Norway, Sweden, Switzerland, and the United Kingdom alongside its significant presence in North America. The company manages a diverse portfolio beyond its flagship brand. It owns and operates subsidiary labels such as Green Chef, EveryPlate, and Factor to cater to different dietary needs and price points. HelloFresh made its mark on the public market with an IPO on the Frankfurt Stock Exchange in November 2017. By the end of 2022, the business reported approximately 7.1 million active customers worldwide. The United States remains a critical hub for the company, hosting 3.4 million users and establishing it as the largest meal-kit provider in that region.[edit]