Haum

Haum is a South Korean singer, dancer, and rapper. She is a member of the K-pop girl group KiiiKiii, where she contributes vocals, dance, and rap to the group's music and performances. As a rookie idol, Haum is building her career alongside her groupmates, with her stage presence and versatility as a performer drawing early attention from fans. Her training in acting at Lila Art High School adds a layer of performance depth to her idol persona.[edit]

Haum was born on November 14, 2006, in Dapsimni-dong, a neighborhood in Dongdaemun-gu, Seoul. She attended Seoul Dapsimni Elementary School, then moved on to Dongdaemun Middle School. Her interest in the performing arts led her to enroll in the Acting Department at Lila Art High School, a prestigious arts school in Seoul known for producing many K-pop idols and actors. Her early life details, including how she was scouted or auditioned for KiiiKiii, have not been widely publicized, but her decision to study acting suggests a long-standing passion for entertainment. Before her debut, she underwent a trainee period typical of K-pop groups, honing her singing, dancing, and rapping skills.[edit]

Haum debuted as a member of KiiiKiii in 2023, marking the start of her professional career. As part of the group, she performs as a vocalist, dancer, and rapper. KiiiKiii's debut and subsequent activities have been the primary focus of her career so far. She participates in group comebacks, music shows, and variety appearances, contributing to the group's growing discography. Individual solo projects or acting roles have not been announced as of 2026, but her training in acting suggests potential future ventures in that area. Her role within KiiiKiii has allowed her to showcase her versatility as an all-rounder performer.[edit]

As a rookie idol, Haum's public image is still being shaped by her activities with KiiiKiii. She is perceived as a talented all-rounder with skills in singing, dancing, and rapping. Her acting training adds a layer of artistic depth. Fans appreciate her stage presence and versatility. Her social media presence is managed through KiiiKiii's official channels, and she has not yet developed a distinct individual persona separate from the group. Media coverage focuses on her role in KiiiKiii's group dynamics and performances.[edit]

The audience surrounding Haum operates within a rapidly expanding but structurally undefined ecosystem, characterized by intense scrutiny rather than established ceremonial traditions. As the group KiiiKiii has only recently entered the public sphere since their March 2025 debut, the collective fanbase has not yet coalesced around a formalized name or specific ritualistic campaigns such as large-scale birthday projections or charity drives. Engagement remains centered on immediate digital feedback loops and reactive discussions regarding the members' on-stream conduct, most notably following the November 2025 incident involving controversial remarks that sparked swift public backlash. This dynamic creates an environment where the fandom is highly vocal and critical, treating perceived behavioral missteps with immediate severity rather than offering the protective buffer often seen in more established groups. The lack of a distinct individual persona for Haum means her recognition is inextricably linked to the group's collective output, preventing the formation of a separate, named sub-community dedicated solely to her activities. Despite this organizational fluidity, the sheer volume of traffic generated by their surprise debut and subsequent social media growth indicates a potent, if currently unorganized, base of support. iFANN has not yet gathered sufficient data to assign a definitive global ranking position to Haum at this stage in her career. Consequently, no ordinal placement exists in the current database to quantify her standing relative to other public figures worldwide.[edit]

Haum was born in Dapsimni-dong, a neighborhood located in eastern Seoul, under the astrological sign of Scorpio. Her full name, Kwak Ha-um, is considered relatively uncommon within the industry. Before entering the entertainment field, she pursued acting studies at Lila Art High School, a background that informs her performance depth as a rookie idol. While her professional identity is currently defined by her role in KiiiKiii, her early career has been marked by significant controversy rather than traditional legendary milestones. In late November 2025, Haum became the subject of widespread internet discourse after a livestream incident where she referred to her head as containing "udon noodles" and displayed behavior described by netizens as rude toward fellow member Sui. This event, reported by major outlets including Chosun and SBS News, quickly solidified into the primary narrative defining her short tenure in the public eye. Unlike veterans with decades of folklore, Haum's "legend" is currently anchored by this singular moment of criticism, which serves as a cautionary reference point for both fans and critics alike. The group has also embraced the concept of "delulu" as a central theme in their artistic identity during interviews from late 2025, though this remains a stylistic choice rather than a viral myth.[edit]

Details about Haum's family, including parents and siblings, have not been publicly disclosed. She was born in Seoul and raised there, attending local schools. As of 2026, she lives in South Korea, likely in shared dormitories with her KiiiKiii groupmates, which is standard for rookie K-pop groups. No pets or family stories have been shared publicly.[edit]

Haum is associated with the other members of KiiiKiii, with whom she trains, performs, and promotes. Her groupmates are her primary professional associates. She is also connected to the staff and producers who work with KiiiKiii, though specific names have not been publicly detailed.[edit]

As of 2026, Haum has no publicly reported dating history or romantic relationships. She is currently single and focused on her career as a K-pop idol. There are no rumors or confirmed partners.[edit]

Per iFANN's editorial analysis, Haum's net worth in 2026 is estimated at $100 Thousand. As a rookie K-pop idol, her income derives primarily from group activities including music sales, streaming revenue, concert tours, merchandise, and brand endorsements shared among members. Individual earnings are supplemented by potential personal appearances and commercial films, though these remain minimal during the early stages of her career. Her financial profile is expected to expand as KiiiKiii gains broader popularity and she undertakes more individual projects.[edit]