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    Hasbro Entertainment
    Entertainment

    Hasbro Entertainment

    United States flagUnited States

    "Creating the World's Best Play Experiences"

    Founded August 16, 2023 Burbank, California
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    About

    Hasbro Entertainment launched on August 16, 2023, to centralize the toy manufacturer's media operations under a single division. This restructuring merged assets from Allspark Pictures and Hasbro Studios while integrating properties acquired through the 2019 purchase of Entertainment One. The new entity operates out of Burbank, California, with leadership provided by Olivier Deschamps, Zev Feldman, and Gabriel Marcel.

    In December 2023, the company executed a major strategic shift by selling its non-family entertainment assets to Lionsgate for $1.1 billion. This transaction removed live-action drama and thriller divisions from the portfolio, allowing the brand to focus exclusively on family-friendly content derived from franchises like My Little Pony, Transformers, G.I. Joe, and Monopoly.

    The division expanded its physical footprint in May 2026 by moving its office to West Hollywood to align closer with industry hubs. Recent initiatives include launching the Hasbro Legends channel for Transformers content and forming a global distribution partnership with Kedoo Kids in July 2026. A new family entertainment center named The Play District is scheduled to open in Pigeon Forge during the summer of 2027.

    Products & Sub-brands

    My Little PonyTransformersG.I. JoePower RangersMonopolyPeppa PigHasbro LegendsLumee

    Frequently Asked Questions

    Who owns Hasbro Entertainment?
    Hasbro Entertainment is a wholly-owned subsidiary of Hasbro, Inc., a publicly traded American toy and game manufacturer headquartered in Pawtucket, Rhode Island.
    What happened to Hasbro's other movie studios?
    In December 2023, Hasbro sold its non-family entertainment assets, including its drama and thriller divisions, to Lionsgate for $1.1 billion to focus exclusively on family-friendly brands.
    Is Hasbro Entertainment still in business?
    Yes, Hasbro Entertainment remains fully operational and active, having recently relocated its team to West Hollywood and launching new distribution partnerships and original content channels in 2026.
    What are Hasbro Entertainment's biggest competitors?
    Its primary competitors include Disney (Pixar/Disney Animation), DreamWorks Animation, Netflix Animation, and Nickelodeon Movies, all of whom compete for family and children's IP adaptation rights.
    What new movies or shows is Hasbro working on?
    Current projects include multiple new Monopoly movie adaptations with Lionsgate, advanced G.I. Joe films, and the launch of the Hasbro Legends channel featuring Transformers content.

    Keywords

    toy manufacturinganimationfilm productionfamily entertainmentlicensingIP management

    Sources

    Hasbro Investor Press ReleasesAvid Wiki EntryHollywood Reporter Office MoveAnimation Magazine PartnershipUpper Deck Licensing Deal

    Company Info

    Founded
    August 16, 2023
    Founder
    Olivier Deschamps, Zev Feldman, Gabriel Marcel
    Headquarters
    Burbank, California
    Industry
    Entertainment
    Parent Company
    Hasbro, Inc.
    Lionsgate Sale Date
    December 27, 2023
    West Hollywood Move
    May 2026
    Kedoo Partnership
    July 2026

    Official Website

    corporate.hasbro.com/en-us/

    Links

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