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    Hasbro
    Toy and Entertainment

    Hasbro

    United States flagUnited States

    "The World's Best Play Experiences"

    Founded 1923 Pawtucket, Rhode Island, United States CEO: Chris Cocks
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    About

    Hasbro, Inc. is a global leader in play and entertainment, headquartered in Pawtucket, Rhode Island. Established in 1923 by brothers Hillel, Abraham, and Herman Hassenfeld, the company's origins lie in the sale of textile remnants, later transitioning into pencil and school supplies. By the 1940s, Hasbro had entered the toy industry, cultivating brands that would become household names for generations.

    The company's extensive portfolio includes some of the world's most recognizable toy and game brands. Among its flagship properties are Transformers, G.I. Joe, Monopoly, Nerf, Play-Doh, My Little Pony, and Power Rangers. Hasbro's strategic vision extends beyond traditional toys, encompassing digital gaming, licensed merchandise, and historically, a significant presence in television and film production through its former subsidiary, Entertainment One (eOne).

    In recent years, Hasbro has navigated significant corporate changes to focus on its core strengths. A notable move was the divestiture of eOne's film and television business to Lionsgate in August 2023 for approximately $375 million. This action allowed Hasbro to concentrate on its toy and gaming segments, adapting to evolving market dynamics and consumer preferences. Despite facing challenges, including a workforce reduction of around 1,100 employees in 2023 as part of a restructuring effort, Hasbro continues its mission to create engaging play experiences for consumers worldwide.

    Products & Sub-brands

    TransformersG.I. JoeMonopolyNerfPlay-DohMy Little PonyPower RangersMagic: The GatheringDungeons & Dragons

    Frequently Asked Questions

    Who founded Hasbro?
    Hasbro was founded in 1923 by brothers Hillel, Abraham, and Herman Hassenfeld.
    What are Hasbro's most famous brands?
    Some of Hasbro's most well-known brands include Transformers, G.I. Joe, Monopoly, Nerf, Play-Doh, My Little Pony, and Power Rangers.
    Where is Hasbro headquartered?
    Hasbro's headquarters are located in Pawtucket, Rhode Island, United States.
    What was Hasbro's reported revenue in 2022?
    In 2022, Hasbro reported net revenue of approximately $5.0 billion.
    What significant divestiture did Hasbro make in 2023?
    In August 2023, Hasbro sold its Entertainment One (eOne) film and television business to Lionsgate for approximately $375 million.

    Keywords

    toysgamesentertainmentfamilyplaybrandsHasbro StudioseOneboard gamesaction figures

    Company Info

    Founded
    1923
    Founder
    Hillel Hassenfeld, Abraham Hassenfeld, Herman Hassenfeld
    CEO
    Chris Cocks
    Headquarters
    Pawtucket, Rhode Island, United States
    Industry
    Toy and Entertainment
    Revenue
    Approximately $5.0 billion (2022)
    Employees
    Approximately 5,400 (as of late 2023, post-restructuring)
    Founded Date
    1923-01-01
    Founders
    Hillel, Abraham, and Herman Hassenfeld
    Headquarters Location
    Pawtucket, Rhode Island, USA
    Current CEO
    Chris Cocks
    Primary Industry
    Toy and Entertainment
    2022 Net Revenue
    $5.0 billion
    2023 Workforce Reduction
    Approx. 1,100 employees
    eOne Sale to Lionsgate
    August 2023

    Official Website

    shop.hasbro.com

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