Hannah Meloche

Hannah Meloche is an American content creator, model, and entrepreneur best known for her YouTube channel where she shares beauty tutorials, lifestyle vlogs, and DIY projects. As of 2026, she has built a substantial following with over 1.9 million subscribers on YouTube and maintains a significant presence on TikTok with more than 1.2 million followers. Beyond digital content, she serves as the CEO of her own jewelry and clothing line, Starlite Village, which launched shortly after her high school graduation.

Her public persona is defined by a blend of relatable teenage experiences and candid discussions about the pressures of growing up in the spotlight. She gained early recognition for her "VSCO girl" aesthetic and authenticity, often sharing unfiltered moments that resonated deeply with Gen Z audiences. Her work extends beyond simple entertainment into entrepreneurship, where she manages brand partnerships with major companies like Tarte Cosmetics, Adidas, and Clinique while navigating the complexities of online fame. [edit]

Hannah Meloche was born in Santa Monica, California, but her childhood took root in Michigan after her family relocated there when she was eight years old. This move to the Midwest shaped her early environment before she ever stepped in front of a camera. Her initial foray into content creation began in March 2014 at the age of thirteen, driven by a desire to share creative hobbies rather than chase fame. Her very first video was a DIY tutorial demonstrating how to turn crayons into lipstick, a project that showcased her early interest in crafting and beauty hacks.

During her middle and high school years, she focused on building a community through relatable content such as sleepover ideas and school-related vlogs. These videos helped her gain traction among peers who appreciated her genuine approach to everyday topics. The transition from a local student to a national figure accelerated as she refined her editing style and found her voice within the YouTube ecosystem. By the time she graduated high school in 2019, she had already established a loyal viewer base that would support her subsequent ventures into business and travel content. [edit]

Meloche's professional career truly ignited in 2018 when she became a prominent figure associated with the "VSCO girl" aesthetic movement. During this period, she secured collaborations with major brands including Tarte Cosmetics, Adidas, Best Buy, and Clinique, establishing herself as a credible influencer in the beauty and fashion sectors. A pivotal moment in her career occurred in November 2019 when she released a vlog titled "A Day in the Life." In this video, she experienced an emotional breakdown on camera while discussing the intense pressure to maintain a perfect image online. This raw display of vulnerability went viral and earned her features in major outlets like BuzzFeed News and ET Online, marking a shift in how audiences perceived young influencers.

In June 2019, she capitalized on her growing platform by launching Starlite Village, her own jewelry and clothing line, serving as its CEO. This move signaled her evolution from a pure content creator to a businesswoman. MTV recognized her rising star power by featuring her in their "Creator to Watch" segment in 2018 alongside peers like Eva Gutowski. By 2021, she joined a wave of influencers moving to Hawaii, living alongside creators such as Logan Paul and Summer Mckeen. As of late 2025 and early 2026, she continues to produce content focused on travel, music, and lifestyle, maintaining her status as a key figure in the creator economy. [edit]

Meloche is recognized for her youthful appearance and signature "VSCO girl" aesthetic, characterized by scrunchies, oversized t-shirts, and natural makeup looks. Her public image is built on authenticity and vulnerability; she is often praised for speaking openly about mental health struggles, body image issues, and the pressures of growing up in the public eye. Her content tone is generally positive, energetic, and relatable, focusing on "bits of my life" as she titles her channel. She has cultivated a reputation as a genuine voice for Gen Z, balancing commercial success with honest conversations about the challenges of digital life. [edit]

Hannah Meloche commands a substantial global audience through her extensive presence in the digital lifestyle sector, with subscriber counts exceeding 1.9 million on YouTube and hundreds of millions of interactions across TikTok. Despite this widespread reach, iFANN has not yet collected the specific fame metrics required to assign a definitive global or category ranking for October 2026, meaning no ordinal placement is currently available for inclusion in the official records. Her influence remains characterized by broad engagement rather than a singular, ranked dominance in the current data cycle. Regarding her community, there is no formally documented name for her fanbase, distinguishing her from celebrities who utilize specific monikers like Swifties or Beliebers. The audience operates as a dispersed group of viewers drawn to her content rather than an organized entity with rituals or collective campaigns. While she has launched commercial ventures such as Starlite Village and collaborated with major corporations, these interactions reflect standard creator-audience dynamics rather than the structured devotion seen in dedicated fandoms. The lack of a formalized fan structure suggests her popularity relies on individual parasocial connections fostered through daily vlogging and personal storytelling rather than coordinated fan-led initiatives. She is not featured on the September 2026 iFAMOUS Rankings flagship list. [edit]

One of Hannah Meloche's most viewed videos features a tutorial on turning crayons into lipstick, uploaded when she first began posting. She relocated to Michigan at the age of eight and has since built a career spanning beauty tutorials, fashion hauls, and DIY projects. Her professional portfolio includes collaborations with major brands such as Adidas, Best Buy, and Clinique. A defining moment in her public narrative occurred during a recording where she became overwhelmed with emotion while discussing the intense pressure to maintain a perfect image online. This instance of vulnerability, shared publicly to comment on the creator economy, is frequently cited as a landmark event highlighting the psychological toll of internet fame. In June 2019, shortly after graduating high school, she launched her own jewelry line, Starlite Village, marking a shift from pure content creation to entrepreneurship. She was also featured in an MTV segment titled Creator to Watch alongside Eva Gutowski in 2018, where they discussed topics ranging from aliens to toxic social media dynamics. [edit]

Hannah comes from a large family that has been a constant support system throughout her life. She has one sister named Ella, whom she is very close with and who frequently appears in her videos. Additionally, she has three brothers named Reeve, Jack, and Andrew. The siblings have often been seen together in her content, providing a glimpse into her domestic life away from the camera. While she keeps her parents relatively private, the strong bond with her siblings suggests a tight-knit household that values togetherness. [edit]

Ella Meloche, Jacob Hoexum, Dean Congiusta, Logan Paul, Summer Mckeen, Gabby Scianna, Eva Gutowski. [edit]

Hannah Meloche's romantic history has been a topic of interest for her fans, though she maintains a relatively low profile regarding her personal relationships. Public records indicate that she dated Instagram star Jacob Hoexum, a relationship that was widely followed by their respective fanbases. Prior to dating Hoexum, she was linked to Dean Congiusta, another figure within the social media sphere. Both relationships were documented through social media interactions and public appearances.

As of 2026, there is no confirmed information regarding a current spouse or long-term partner. While she has been linked to various peers within the influencer community, particularly during her time in Hawaii, her most documented relationships remain those with Hoexum and Congiusta. No children have been publicly attributed to her, and she appears to be single or maintaining a private status not detailed in major media sources. Her focus seems to have shifted toward her career and business endeavors in recent years. [edit]

iFANN currently estimates Hannah Meloche's net worth at approximately $2 million. This figure reflects her earnings from multiple revenue streams accumulated over her decade-long career as a digital creator. Her primary income sources include YouTube ad revenue, sponsored content deals, and profits from her business venture, Starlite Village. Sponsored posts with major brands like Adidas and Clinique are estimated to generate between $10,000 and $50,000 per campaign depending on the scope of the project.

Her e-commerce brand, Starlite Village, serves as a significant asset, contributing to her overall financial standing through direct sales of jewelry and clothing. While specific details regarding real estate holdings remain private, her residence history in Hawaii and New York suggests investment in property. The growth of her fortune has been steady, driven by consistent content output and strategic brand partnerships. Unlike some influencers who rely solely on platform payouts, Meloche diversified her income early by launching her own product line, ensuring a more stable financial trajectory as the digital landscape evolved. [edit]