Haley Kalil

Haley Bea Kalil, known to her millions of followers as Haley Baylee, is an American model, social media influencer, and former beauty pageant titleholder. She first made her mark by winning Miss Minnesota Teen USA 2010 and Miss Minnesota USA 2014, then broke into the modeling big leagues by winning the inaugural Sports Illustrated Swim Search in 2018. That victory landed her in the 2019 Sports Illustrated Swimsuit Issue as a rookie, and she has been a recurring presence in SI Swimsuit content ever since.

Beyond the pageant world, Kalil has built a massive digital empire. With over 35 million combined followers across Instagram, TikTok, and YouTube, she has become one of the most recognizable creators online. Forbes named her a top creator in 2024 and 2025, and TIME included her in its inaugural TIME100 Creators list in July 2025. She is known for her sarcastic, self-deprecating humor, which she brings to every platform, from her Instagram bio that reads "Just a sarcastic gal in NY" to her TikTok bio poking fun at her own aspirations: "Your Mom I just wanna be on SNL." [edit]

Haley grew up in Excelsior, Minnesota, a small lakeside town in the western suburbs of Minneapolis. Her interest in pageantry started early, and at 17 she won Miss Minnesota Teen USA in 2010, a title that gave her a taste of the spotlight. She stayed in the pageant circuit, and in 2014 she took home the Miss Minnesota USA crown, which sent her to the national stage at Miss USA 2014, where she finished in the top twenty.

Those pageant years shaped her comfort on stage and in front of cameras, but they didn't immediately translate to a modeling career. Before her big break, she worked the usual pre-fame grind, building a social media presence that would eventually become her calling card. Her early Instagram posts mixed behind-the-scenes pageant life with everyday humor, a voice that would later define her brand. The leap came in 2018 when she entered the first-ever Sports Illustrated Swim Search, a competition that sought fresh faces for the iconic swimsuit issue. Her combination of looks, personality, and growing online following made her a natural fit, and she won, alongside Camille Kostek, securing her spot in the 2019 issue. [edit]

Winning the 2018 Sports Illustrated Swim Search was the breakthrough that put Kalil on the map. She appeared as a rookie in the 2019 issue, and that opened doors across the modeling and entertainment worlds. In 2023 she dipped into acting with a role in the film The Weapon, followed by Christmas in the Spotlight in 2024 and Carters Mafia in 2025.

Her digital presence grew in parallel, and by 2024 she was pulling in over 35 million followers across Instagram, TikTok, and YouTube. Forbes took notice, naming her a top creator in 2024 and again in 2025. That same year, TIME put her on its inaugural TIME100 Creators list, cementing her status as a major force in the creator economy. She has leveraged that influence into brand deals with major companies like Samsung, joining their #TeamGalaxy campaign in February 2026 alongside musician Audrey Nuna, and Old Navy, for which she starred in a fall denim campaign with Cardi B. She has also partnered with LinkNYC to bring her content into the physical world, a move that shows how she is thinking beyond the algorithm. In 2026 she continues to appear in Sports Illustrated Swimsuit content, attending the brand's parties and photoshoots, and she has walked red carpets at the Golden Globes and the AMAs. [edit]

Kalil's public image is built on a sharp, sarcastic sense of humor that sets her apart from the typical influencer. Her Instagram bio, "Just a sarcastic gal in NY," and her TikTok bio, "Your Mom I just wanna be on SNL," capture the self-deprecating tone that resonates with her fans. She comes across as relatable and down-to-earth, even as she posts from red carpets and swimsuit shoots. This blend of glamour and humor has helped her amass a dedicated following that engages with her across platforms. Media coverage often highlights her as a "mega-influencer" who is smart about diversifying beyond platform algorithms, and she has expressed a desire to break into traditional entertainment, like hosting SNL. Her fans appreciate her willingness to poke fun at herself, which makes her feel more accessible than many of her peers. [edit]

Haley Kalil's fanbase is as massive as it is informal. With over 17 million TikTok followers, 10 million on Instagram, and 8.23 million YouTube subscribers, her audience spans generations and platforms, yet there's no formal fandom name, fans simply rally around her alter ego, Haley Baylee. Her playful bio greetings like 'Sup Bruh' and 'Just a sarcastic gal in NY' serve as unofficial rallying cries, and her followers engage deeply with her parody recreations and behind-the-scenes glimpses, from the 30,000-crystal outfit to the SI Swimsuit party access. Though fan-led campaigns aren't documented, her audience's loyalty is evident in brand partnerships with Samsung, Old Navy, and Sports Illustrated, and in her 96% Facebook recommendation rate.

In the global fame landscape, iFANN's Global Fame Engine has evaluated Haley Kalil, but as of August 2026, she does not hold a placement in the published rankings, neither the Global Top 1,000 nor any Top-100 scope list. This absence of a rank is notable for an influencer of her reach, but it reflects the engine's focus on broader cultural footprint. Her fame is undeniably significant, driven by her comedic persona and cross-platform presence, yet the rankings remain silent on her placement. Fans continue to support her through every twist, from her pageant roots to her current legal battles, proving that her influence extends far beyond any numerical measure.[edit]

Kalil's TikTok bio jokingly reads 'Your Mom I just wanna be on SNL,' a nod to her dream of hosting the sketch show. She once made a YouTube video titled 'Wearing Over 30,000 Crystals,' which gives a peek into the glitzier side of her life. Her business email is [email protected], a reflection of her professional approach to content creation. She is also known by the moniker Haley Baylee, which she uses across her social handles. Despite her glamorous career, she keeps a down-to-earth, sarcastic persona online, referring to herself as 'just a sarcastic gal in NY.'

One of the most talked-about chapters in her story is the 'Fake Billionaire Boyfriend' era, which she discussed on the podcast 'Off the Vine with Kaitlyn Bristowe,' alongside a 'close call with cancellation.' The lawsuit filed by her ex-husband, Matt Kalil, in January 2026, alleging invasive commentary, has become a defining legend, she filed a motion to dismiss, citing free speech, and maintains she never named him. Her journey from beauty queen to social media superstar is a narrative that continues to draw attention, with her recent SI Swimsuit party coverage giving fans an exclusive look at her world.[edit]

Haley Kalil was born Haley Bea O'Brien on August 6, 1992, in Excelsior, Minnesota. She has kept most details about her parents and siblings private. She was married to former NFL offensive lineman Matt Kalil, though the couple divorced. Their split became public and contentious, with Matt filing a lawsuit against her in January 2026 over comments she made on a Twitch stream about their marriage. As of 2026, Kalil has no publicly reported children. She lives in New York City, where she balances her modeling work with her social media career. [edit]

Kalil's professional circle includes fellow Sports Illustrated Swim Search winner Camille Kostek, with whom she shared the 2018 victory. She has also worked with rapper Cardi B on the Old Navy fall denim campaign and musician Audrey Nuna as part of Samsung's #TeamGalaxy. On a personal note, her ex-husband Matt Kalil, a former NFL offensive lineman, has been a prominent figure in her recent life due to their ongoing legal dispute. [edit]

Haley Kalil married Matt Kalil, a former NFL offensive lineman, in the 2010s. The couple kept their relationship relatively private until their divorce, which became public knowledge. In January 2026, Matt filed a lawsuit against Haley, accusing her of sharing "invasive commentary" about their marriage during a Twitch stream. He alleged that she implied his genitalia size was a primary factor in their divorce, specifically comparing it to "two Coca-Cola cans." Matt's attorney stated that Haley "disclosed private and intimate details." Haley has spoken out through her representatives and filed a motion to dismiss the lawsuit. As of 2026, she is divorced and her current dating status is not publicly confirmed. She has no publicly reported children. [edit]

iFANN currently estimates Haley Kalil's net worth at $5 million, a figure built from her modeling contracts, brand partnerships, and massive social media presence. Her primary income streams include sponsored content across Instagram, TikTok, and YouTube, where she commands premium rates given her reach of over 35 million followers. She has worked with major brands like Samsung, Old Navy, and Sports Illustrated, each deal adding significantly to her earnings. Her YouTube channel, with over 8 million subscribers, generates ad revenue from weekly uploads. She also earns from appearances at events like the Golden Globes and AMAs, as well as from her acting roles in films. While her net worth has grown steadily over the past few years, the ongoing lawsuit with her ex-husband could potentially cost her over $75,000, though she has filed a motion to dismiss. Despite that legal wrinkle, her diversified income and continued brand appeal suggest her financial trajectory remains positive.[edit]

Kalil's competitive wins are centered on pageantry and modeling. She won Miss Minnesota Teen USA in 2010 and Miss Minnesota USA in 2014, and in 2018 she took the top prize in the inaugural Sports Illustrated Swim Search, sharing the win with Camille Kostek. Beyond these, she has been recognized by Forbes as a top creator in 2024 and 2025, and by TIME in its inaugural TIME100 Creators list in 2025. [edit]