Hailey Sani

Hailey Eylül Sani is a Turkish-American digital creator, actress, and writer based in New York City. Born in Izmir, she rose to prominence as the YouTube personality Berrypinklips before rebranding to her full name to reflect her maturation into a multi-hyphenate artist. By 2026, she has amassed over 2.7 million followers across platforms while establishing herself as a voice for the immigrant experience in beauty spaces.

Her work extends beyond standard vlogging into scripted acting and high-profile brand ambassadorships. She currently collaborates with luxury houses like Dior Beauty and maintains a presence in the New York fashion scene. Her content strategy focuses on authenticity and unique storytelling rather than traditional beauty guru tropes. [edit]

Hailey grew up in Izmir, Turkey, where she developed an early fascination with visual storytelling. During her high school years, she moved to Los Angeles, a transition that sparked her creative ambitions. Before finding fame, she spent countless hours filming herself behind the camera, experimenting with editing and narrative structures that would later define her style.

She launched her online career under the handle Berrypinklips, creating content that stood out from the saturated beauty market. Her initial videos focused on routines, makeup tutorials, and hauls, but she infused them with a personal touch that resonated with viewers seeking something different. A pivotal moment came in 2019 when she released a video titled "growing up with strict foreign parents and their weird rules." The clip garnered over 2.4 million views, cementing her reputation for honest, relatable content about her cultural background. [edit]

The year 2019 marked a significant turning point for Hailey. Following the viral success of her parenting video, she expanded her portfolio by starring as Tara in the Brat web series Stuck. This role bridged the gap between influencer content and traditional acting, allowing her to showcase dramatic range alongside her comedic timing. Later that same year, she appeared in The Carpe Challenge: Chicago and contributed to discussions on democracy through Young Queer Influencers Talk Why Democracy Matters.

From 2020 to 2022, she continued to grow her audience through personal vlogs and collaborations. Notable projects included a video featuring her boyfriend Tom Vermolen attempting to do her makeup, which highlighted her ability to blend personal life with professional content. In 2023, she officially rebranded to Hailey Sani, signaling a shift toward more mature themes and broader creative control.

By 2026, she operates as a writer, director, and on-camera personality managed by United Talent Agency. Her partnership with Dior Beauty solidified her status as a top-tier Gen Z influencer. She remains active in the industry, attending major events like the Victoria's Secret Fashion Show and launching campaigns for luxury brands such as Chopard and Lacoste. [edit]

Hailey presents herself as an authentic figure in the Gen Z beauty space, blending high-fashion aesthetics with accessible vlogging. Her public persona is characterized by a maturity that goes beyond her age, often addressing social issues and the reputation of influencers. She navigates between Turkish heritage and modern NYC trends, creating a distinct visual identity. Media outlets describe her as a thoughtful creator who speaks candidly about the challenges of growing up in a multicultural environment. [edit]

Hailey Sani has cultivated a dedicated following that bridges the gap between high-fashion aspiration and the intimate, confessional style of early YouTube vlogging. Her audience, numbering in the millions across Instagram, TikTok, and Snapchat, engages with her content through a shared appreciation for her dual identity as a Turkish-American immigrant navigating the New York fashion scene. While she frequently collaborates with luxury houses like Dior Beauty and appears on red carpets at events such as the Victoria's Secret Fashion Show, her community interaction remains grounded in the authentic storytelling that defined her time as Berrypinklips. Fans often cite her 2019 video regarding strict foreign parents as a cultural touchstone, yet this connection manifests more as a supportive digital network than a mobilized political force. Unlike performers who inspire street shutdowns or fan-induced chart pushes, Hailey's influence is characterized by steady growth and brand integration rather than viral folklore or ritualistic campaigns. There is no documented official moniker for her supporters, nor are there records of organized fan projects like birthday billboards or charity drives led by the community. The iFANN Global Fame Rankings do not yet include her, reflecting a data collection status where specific placement metrics have not been finalized. This absence does not diminish her standing; it simply indicates that while she commands significant attention in beauty and lifestyle spaces, she has not yet reached the threshold of global celebrity mythos that triggers formal ranking inclusion. Her career highlights, from her role in the Brat web series Stuck to her Forbes profile in January 2026, speak to a professional trajectory built on versatility and cross-cultural resonance. The lack of a formal fandom name allows her audience to remain fluid, drawn to her evolving persona as a writer, actress, and creator without being bound by rigid subcultural labels.[edit]

Hailey operated for several years under the moniker Berrypinklips before transitioning to her birth name to align with her evolving career goals. She is fluent in both English and Turkish, often weaving themes of her immigrant upbringing into her content. Her role in the Brat web series Stuck was her first major foray into scripted acting. Fans often cite her 2019 video about strict foreign parents as a cultural touchstone for viewers with similar backgrounds. She frequently features fellow YouTuber Aaliyah Rose on her channel front page. [edit]

Hailey was born to parents who maintained strict household rules, a dynamic she has openly discussed in her videos. She has one sister named Nil Sani, who was also born in Turkey. While Hailey keeps her private life relatively guarded, she has shared stories about her family's influence on her worldview. She currently lives in New York City, maintaining a close connection to her heritage while building her career in the United States. [edit]

Nil Sani, Aaliyah Rose, Joseph Guetta, Tom Vermolen. [edit]

Hailey Sani has maintained a relatively private personal life, though two significant relationships have been publicly documented. Early in her career, she was linked to Joseph Guetta, though specific details about this connection remain scarce in public records. Her most visible relationship began in mid-2020 with Dutch model and influencer Tom Vermolen. The couple gained attention when Tom appeared in her August 2020 video, "My Boyfriend *ACTUALLY TRIES* To Do My Makeup," which showcased their playful dynamic. They publicly ended their relationship in March 2022 after approximately two years together. As of 2026, there is no record of Hailey being married or engaged, and she appears to be keeping her romantic life private following her split from Vermolen. [edit]

Research by the iFANN Editorial Team puts Hailey Sani's fortune at around $3 million. This estimate reflects her diverse revenue streams, including lucrative brand deals with luxury companies like Dior Beauty and consistent ad revenue from over a decade of content creation. Her management by United Talent Agency indicates high-level deal-making capabilities that have significantly boosted her earnings potential. As of 2026, her net worth sits at $3 million, driven by her transition from a niche YouTuber to a recognized brand ambassador and writer. [edit]