Hailey Eylül Sani

Hailey Eylül Sani is a Turkish-born American social media personality, model, actress, and entrepreneur. She first gained attention on YouTube under the name Berrypinklips, where her beauty, lifestyle, and vlog content drew a loyal following. Today, she is a multi-platform creator with over 2.7 million followers across social media, a Forbes 30 Under 30 honoree, and a rising on-camera talent who has hosted interviews with A-list celebrities.

Sani's content is known for its authenticity and relatability, often addressing topics like self-confidence, cultural identity, and personal growth. She has evolved from a hobbyist YouTuber into a full-fledged brand, collaborating with major companies like Dior, Uniqlo, and Dove. Her work has earned her a dedicated fanbase, particularly among young women who see her as a role model for embracing one's true self. [edit]

Hailey Sani was born in Izmir, Turkey, and spent her early years there. At age 12, she started her YouTube channel, initially posting routine, makeup, and haul videos. Her family moved to the United States when she was 15, settling in Los Angeles before later basing themselves in New York. The transition was jarring; she described it as the biggest culture shock of her life, arriving mid-semester during her sophomore year of high school.

Her parents were strict, and she navigated cultural adjustments alongside the normal pressures of teenage life. She attended a predominantly Jewish high school, where she faced Islamophobia and had to explain her family's rules to friends. Despite the challenges, she channeled her experiences into her content, creating videos that resonated with others who felt like outsiders. Her early YouTube channel, Berrypinklips, aimed to stand out by offering unique ideas beyond typical beauty guru fare.

Before fame, she balanced school and her growing online presence, using her platform to document her life and connect with viewers. She later attended the University of California, Santa Barbara, where she continued to pursue her creative interests. [edit]

Hailey Sani's big break came when brands began reaching out with offers that showed her YouTube hobby could become a career. One major deal, which she described as a turning point, allowed her to support herself and her family. In 2019, she landed a role as Tara in the Brat web series Stuck, which broadened her audience and sparked a passion for acting. That same year, her video "growing up with strict foreign parents and their weird rules" went viral, amassing over 2.4 million views.

Her content evolved to include outfit hauls, advice for young girls, and daily vlogs, often tackling taboo subjects and encouraging self-confidence. She has since hosted press junkets with stars like Jennifer Lopez, Millie Bobby Brown, and Chris Pratt, and appeared in a viral Dior Beauty campaign that drew 8 million organic views. In 2025, she was named to Forbes' 30 Under 30 lists for Finance and AI, recognizing her entrepreneurial ventures and digital impact.

Based in New York, she continues to write, direct, and create content, building a multi-faceted career as a creator and entrepreneur. [edit]

Hailey Sani is seen as a relatable and empowering figure, especially among young women. Her content often centers on self-acceptance, navigating cultural differences, and chasing dreams. She presents herself authentically, sharing both struggles and successes. Her social media voice is encouraging and personal, often speaking directly to her followers as friends. While she doesn't have a formal fandom name, her audience is deeply engaged, often commenting on her posts and videos. She has built a reputation for being genuine, which sets her apart in a space full of curated perfection. [edit]

For years, Hailey Eylül Sani has cultivated a deeply engaged audience that feels less like a traditional fandom and more like a close-knit community of friends. While she lacks an official moniker like 'Swifties' or the 'BTS Army,' her followers are known for their intense loyalty, often treating her social media updates as daily conversations with a trusted confidante rather than passive consumption. This direct-to-fan dynamic is built on authenticity, where she shares unfiltered moments of personal growth, cultural navigation, and professional milestones without the polished barrier typical of A-list celebrities. Her supporters rally around her advocacy for self-acceptance and her journey from a young vlogger in Turkey to a Forbes 30 Under 30 honoree, creating a narrative of relatable success that resonates globally. There are no organized fan campaigns, streaming parties, or massive billboard initiatives funded by the collective; instead, the energy comes from consistent, organic interaction across Instagram, TikTok, and YouTube. The community identifies with her story of moving countries mid-semester and navigating family dynamics, finding shared ground in her honest discussions about identity. Despite her rising profile and interviews with A-list talent, the connection remains grounded in the intimate, conversational tone she established during her early Berrypinklips days. iFANN tracks global influence through diverse metrics, but for now, specific fame rankings have not yet been compiled for this creator. Consequently, there is no current placement in our global or niche leaderboards, as data collection for this period is still pending.[edit]

Hailey Sani originally launched her YouTube channel, Berrypinklips, at just twelve years old, long before she understood the platform's potential. She spent her youth negotiating filming permissions with conservative parents, later describing them as needing to be taught how to be more chill. Her younger sister Nil frequently appears in videos, adding a natural familial layer to her content. As a college student at UC Santa Barbara, she once noted that moving to the U.S. mid-semester was the worst possible timing. A widely discussed moment in her career involved a verified photo opportunity where she applied lipstick alongside world-famous model Hailey Bieber, sparking significant conversation in Turkish media outlets like Onedio. In 2021, she faced backlash over a high school video released under the name Nil Sani, leading her to block access to her channel in Turkey due to negative comments. In April 2025, she publicly disclosed a sudden health issue, revealing that her condition had changed in a way she never expected, a revelation that deeply resonated with her followers.[edit]

Hailey Sani was born to Turkish parents who she describes as strict and conservative. She has a sister named Nil Sani, who has appeared in her YouTube videos. The family immigrated to the United States when Hailey was 15, initially settling in Los Angeles. Her parents' rules were a frequent topic in her early content, and she often spoke about the cultural gap between her upbringing and American norms. She has credited her family with supporting her career transition, and she now lives in New York, though she keeps details of her current household private. [edit]

Hailey Sani is associated with her sister Nil Sani, who has appeared in her videos. She has also collaborated with fellow YouTuber Aaliyah Rose. Her former partner Tom Vermolen was featured in her content. Professionally, she has interviewed celebrities such as Jennifer Lopez, Millie Bobby Brown, and Chris Pratt for press junkets. [edit]

Hailey Sani's dating history includes two known relationships. She dated Joseph Guetta, though the timeline is unclear, and he was mentioned in relation to her family life. Later, she began dating Tom Vermolen, a relationship that was public by August 2020 when he appeared in her video "My Boyfriend ACTUALLY TRIES To Do My Makeup." The couple broke up in March 2022. As of 2026, her relationship status is not publicly disclosed, and she appears to be focusing on her career. [edit]

iFANN currently estimates Hailey Sani's net worth at $5 million as of 2026. Her financial success stems from a diverse portfolio including YouTube ad revenue, brand partnerships, and entrepreneurial ventures. She has secured deals with major companies such as Dior, Uniqlo, and Dove, with her viral campaign for Dior drawing significant attention and likely generating substantial earnings. Her YouTube channel, boasting over 1.2 million subscribers, provides steady income through advertisements and sponsored content. Her recognition on the Forbes 30 Under 30 list in 2025 highlighted her expanding influence in finance and artificial intelligence, suggesting strategic investments in tech-related sectors. While specific figures remain private, her multi-platform presence and high-profile collaborations indicate a lucrative career trajectory that continues to grow.[edit]