Hailey Bieber

Hailey Rhode Bieber, née Baldwin, is an American model, businesswoman, and media personality. Born November 22, 1996, in Tucson, Arizona, she rose to prominence as a model for major fashion houses before founding the skincare brand Rhode in 2022. In 2026, Rhode was acquired by e.l.f. in a $1 billion deal, and the brand earned a spot on the TIME100 Most Influential Companies list. Hailey is known for popularizing beauty trends like glazed donut skin and strawberry girl makeup. She is married to Canadian singer Justin Bieber, and together they have a son, Jack Blues Bieber. As of 2026, she continues as chief creative officer of Rhode, shaping the brand's direction while being a prominent figure in fashion and beauty. [edit]

Hailey grew up in Arizona and later on Long Island, New York, as the daughter of actor Stephen Baldwin and graphic designer Kennya Deodato. She trained as a ballet dancer from a young age, but a foot injury ended that path. At age 17, she moved to New York City to pursue modeling, forgoing a high school diploma. Her first commercial campaign was for French Connection in winter 2014. She made her runway debut in October 2014 for Topshop and Sonia Rykiel. Earlier, at age 9, she appeared in the documentary Livin It: Unusual Suspects, and at 13, she appeared on Saturday Night Live alongside her uncle Alec Baldwin. In 2011, she starred as Cody Simpson's love interest in the music video for On My Mind. [edit]

Hailey signed with Ford Models in 2014 and soon appeared in Tatler, LOVE, V, and i-D. She walked runways for Tommy Hilfiger, Ralph Lauren, and Guess, and signed with IMG Models. Her modeling career flourished with international Vogue, Elle, and Harper's Bazaar covers. In 2022, she launched Rhode, a minimalist skincare line that quickly became a social media hit, especially its tinted lip balms that fit into phone cases. The brand was acquired by e.l.f. in 2026 for $1 billion, and Hailey stayed on as chief creative officer. Rhode was named to the 2026 TIME100 Most Influential Companies list. She has also expanded into television appearances and brand endorsements. [edit]

Hailey is known for her glazed donut skin aesthetic and minimalist beauty, often setting trends like strawberry girl makeup. She is described as the ultimate L.A. girl, wellness-obsessed with saunas and cold plunges. Her social media voice is polished and aspirational, focusing on skincare, fashion, and lifestyle. She has a devoted following that engages heavily with Rhode product launches. However, she has also faced online harassment from fans of her husband's past relationships, which Selena Gomez publicly called to stop. [edit]

Hailey Bieber stands as a defining figure in modern beauty and fashion, her influence rippling through runways and social feeds alike. She is the 14th most famous person in Fashion & Beauty, a position cemented by her ability to turn personal aesthetics into global commercial empires. This standing is part of the iFANN Global Fame Rankings, which track global attention across media coverage, search, and consumption signals worldwide. On a broader scale, she holds the 291st most famous person in the world, holding steady from the previous cycle. Her reach extends beyond traditional modeling; she has become a cultural architect whose choices dictate trends like glazed donut skin and strawberry girl makeup. Despite her massive digital footprint with millions of followers on Instagram and TikTok, her audience lacks a formal collective name. Unlike musicians who inspire organized movements, Hailey's following consists primarily of consumers drawn to her lifestyle and Rhode skincare brand. The relationship is transactional yet aspirational, centered on her status as a model and entrepreneur rather than a performer with a cult-like following. There are no documented instances of fan-organized subway ads or streaming parties specifically dedicated to her, nor records of her initiating charitable drives distinct from her brand's marketing. Her fame rests on the narrative of transforming Y2K nostalgia into a billion-dollar business and setting micro-trends that retail shelves quickly adopt.[edit]

Hailey was named after Halley's Comet, a celestial event that marked her arrival. Her maternal grandfather is Eumir Deodato, a Grammy-winning Brazilian composer. She popularized the Erewhon Skin Glaze smoothie, which contains hyaluronic acid and sea-moss gel. A devotee of saunas and cold plunges, she also swears by lymphatic drainage massages and meditation. Rhode reformulated some test products up to 15 times before launch. She appeared in Cody Simpson's 2011 music video at age 14. One widely retold story in pop culture lore involves her turning the Y2K zigzag headband into a viral sensation that sparked a resurgence of early 2000s accessories. Another enduring narrative focuses on her "comfy jeans trend," where her casual pairing with Anne Hathaway influenced consumer behavior and retail sales for years. These moments define her mythology not as a singer with legendary crowds, but as a business mogul who monetizes her personal aesthetic into a global brand.[edit]

Hailey is the younger daughter of Stephen Baldwin and Kennya Baldwin. Her father is an actor, and her mother is a Brazilian graphic designer. She has an older sister, Alaia Baldwin. Her maternal grandfather is the renowned Brazilian musician Eumir Deodato. She married Justin Bieber in September 2018, and they have one son, Jack Blues Bieber, born in 2024. The family lives in a Beverly Hills home. [edit]

Hailey Bieber is married to Canadian singer Justin Bieber. She is the daughter of actor Stephen Baldwin and graphic designer Kennya Deodato. Her maternal grandfather is Grammy-winning Brazilian musician Eumir Deodato. She is the niece of actor Alec Baldwin and cousin of model Ireland Baldwin. She previously dated singer Cody Simpson and was rumored to be involved with Shawn Mendes. [edit]

Hailey first dated Australian singer Cody Simpson from 2014 to 2015, after appearing in his music video in 2011. She then began a relationship with Justin Bieber in late 2015, which ended briefly in 2016. In 2017–2018, she was publicly rumored to be dating Shawn Mendes, though neither confirmed it. She rekindled with Justin Bieber in June 2018, and he proposed in July 2018 in the Bahamas. They married in a civil ceremony at a New York City courthouse in September 2018, followed by a religious ceremony in South Carolina in September 2019. As of 2026, Hailey is married to Justin Bieber, and they have one son, Jack Blues Bieber. [edit]

As things stand in 2026, Hailey Bieber's net worth is estimated at $80 Million per iFANN's editorial analysis. The primary source is the $1 billion acquisition of her skincare brand Rhode by e.l.f. in 2026, where she retains a role as chief creative officer. Her modeling career added earnings from campaigns for Guess, Ralph Lauren, Tommy Hilfiger, and numerous magazine covers. She also has endorsement deals and shares real estate properties with her husband Justin Bieber, including a Beverly Hills home. Her wealth has grown significantly since founding Rhode in 2022, and the brand's inclusion in the TIME100 Most Influential Companies list underscores its value.[edit]

Hailey Bieber has not won major entertainment industry awards. Her primary recognition comes from business success: in 2026, her brand Rhode was named to the TIME100 Most Influential Companies list. [edit]