Gymshark

Ben Francis launched Gymshark from his parents' garage in Solihull, West Midlands, during June 2012. Armed with only a sewing machine and a screen printer, he began producing fitted activewear for local gym-goers who struggled to find quality gear that matched their physique. The brand quickly carved out a niche by prioritizing community over traditional retail channels, relying on fitness personalities rather than paid celebrity endorsements to build what they call the "Gymshark family".

By 2025, the operation had grown into a global entity employing over 900 staff members across its UK headquarters and a major hub in Denver, Colorado. The company serves more than 10 million customers in 230 countries through digital storefronts and mobile applications. Its product line now encompasses men's and women's leggings, tops, shorts, footwear, and accessories, often featuring compression technology and bold aesthetic designs.

The business model faced significant scrutiny in mid-2026 when a class-action lawsuit alleged deceptive influencer marketing practices involving undisclosed paid promotions and AI-generated content. Despite these legal challenges, the brand continues to expand its physical footprint. Plans announced in April 2026 include opening its first dedicated gym location in Miami, signaling a strategic shift beyond clothing into the broader fitness ecosystem. [edit]