Grohe

Grohe AG, a German manufacturer of premium sanitary fittings, has its registered office in Hemer and its corporate headquarters in Düsseldorf. The company was founded in 1936 when Friedrich Grohe, son of Hansgrohe founder Hans Grohe, purchased a metal works in Hemer. It was formally incorporated in 1948, and that year is recognized as the official founding date. Grohe built its reputation on German engineering precision, initially focusing on brass fittings and sanitary products, and grew steadily through the postwar decades to become one of Europe's leading bathroom and kitchen fitting manufacturers.

In 2014, Grohe was acquired by Lixil Group, a Japanese global housing and building materials corporation, in a deal valued at approximately €3.5 billion. This acquisition brought Grohe under the same umbrella as American Standard and INAX. By 2017, Grohe reported consolidated sales revenues of €1.35 billion. The company maintains manufacturing facilities in Germany, preserving its German engineering heritage, and has been expanding aggressively in Asia, particularly China. In May 2026, Grohe opened its Shanghai Water Experience Center, a flagship showroom that positions water wellness as a central brand theme.

Grohe's product range spans faucets, showers, shower systems, thermostats, bathroom accessories, and kitchen sinks. Signature technologies include the ActiveMassage shower experience, which delivers customizable water massage patterns, and the Purefoam sensory shower, introduced in August 2026, which creates a foam-based shower experience. The premium Grohe SPA sub-brand focuses on luxury wellness, while the Grohtherm SmartControl concealed thermostat line represents the brand's push into digital and smart bathroom technology. Grohe emphasizes water efficiency and sustainability across its product range, aligning with its corporate commitments.

The brand actively participates in major design events, such as Milan Design Week 2026, where it unveiled the Aqua Sanctuary installation reimagining the bathroom as a space for ritual and personal wellbeing. Grohe also publishes annual trend reports, with its 2026 Bathroom Trend Report released in April 2026, demonstrating thought leadership in bathroom design. The company maintains a strong digital presence through its official website and social media channels, including Instagram, Twitter, Facebook, and YouTube, engaging with consumers globally. [edit]