GMMTV

On August 3, 1995, GMMTV was born as a television production arm of GMM Grammy, Thailand's biggest entertainment conglomerate. For its first decade and a half, it churned out standard dramas and variety shows. Then came a pivot that changed everything: around 2014, the company bet heavily on youth-oriented series and boys' love (BL) dramas. That gamble paid off spectacularly, turning GMMTV into a global name in scripted entertainment.

Today the company operates as both a content factory and a talent agency, managing over 100 actors, singers, and hosts. Its series like 2gether: The Series (2020), Bad Buddy (2021), and Moonlight Chicken (2023) have racked up billions of views on YouTube alone. The company's YouTube channel now boasts more than 15 million subscribers, and its shows stream on Netflix, Viu, iQIYI, and Viki across 30-plus countries. Each year's "GMMTV 202X" showcase event, where the company reveals its upcoming slate, generates massive online buzz and sets the agenda for Thai drama fandom.

GMMTV's business model extends far beyond production. It organizes sold-out fan meetings and concerts across Asia, the Americas, and Europe. In 2024, it launched GMMTV Records to manage its artists' music careers and announced a co-production deal with Netflix. The company also introduced an artist welfare program in early 2025, offering better health insurance and mandated rest days, a response to past criticism over working conditions. Despite controversies, including a 2021 expose on low pay for behind-the-scenes staff and a 2023 contract dispute with an actor, GMMTV remains the dominant force in Thai youth entertainment, with no sign of slowing down.[edit]