Getir

Getir, a Turkish tech company, burst onto the scene in 2015 with a simple but ambitious promise: deliver groceries and everyday essentials to your doorstep in under ten minutes. The name itself, "Getir," translates directly to "bring" in Turkish, perfectly encapsulating the brand's core mission of ultrafast convenience. Founded by Nazım Salur, Serkan Borançılı, and Tuncay Tütek, the company tapped into the burgeoning demand for on-demand services, quickly establishing a network of strategically located 'dark stores' – essentially mini-warehouses stocked with goods – to facilitate its rapid delivery model.

Initially focusing on groceries, Getir soon expanded its offerings to include restaurant meals, toiletries, and other impulse purchases, positioning itself as a one-stop shop for immediate needs. The company's rapid growth and aggressive expansion into international markets, including the UK, Germany, France, and the US, attracted significant venture capital. At its peak in early 2022, Getir was valued at nearly $12 billion. However, the quick commerce landscape proved challenging, with increased competition and a shift in investor sentiment leading to a sharp decline in valuation by mid-2023.

Facing these headwinds, Getir made the strategic decision to refocus on its home market. In April 2024, the company announced a complete withdrawal from all international operations, shutting down services outside of Turkey by May 2024. This move signaled a significant pivot, prioritizing the consolidation and strengthening of its position within the Turkish market after a period of rapid global expansion. [edit]