Gad Saad

Saad is a pioneer in applying evolutionary psychology to marketing and consumer behavior, a field he essentially created. He held the Concordia University Research Chair in Evolutionary Behavioral Sciences and Darwinian Consumption for a decade. His book The Parasitic Mind became a bestseller, and his podcast has been downloaded over 12 million times. He has published over 75 peer-reviewed scientific papers and his blog has garnered over 7 million views.